If you’ve been dabbling in content marketing as a small or medium business owner but haven’t seen the results you were hoping for, now is the time to ramp up your efforts. Content marketing is so much more than just writing a blog post or creating a social media...
Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don't know how to do it or because they don't feel comfortable in front of the camera. Fortunately, there are ways for business owners to create video...
The web’s next evolutionary phase is set to be radically different from its current incarnation. Built around blockchain and tokens and decentralized by nature, Web3 aims to bring the web back to its democratic roots and wrest power away from the handful of big tech...
Gone are the days when marketers used aggressive selling techniques to push their products on customers. Today's customers know they need more than that. After all, not everyone on the internet wants or is ready to purchase something. Most of us just want to engage...
Journalism in America has been in a state of turmoil for decades, stemming from the economic upheaval of the digital age to the rise of political polarization and the COVID-19 pandemic. New research from Pew Research Center shares journalists’ perspectives about the...
Product marketing is one of the most important and often overlooked, aspects of product development. A successful product launch requires a well-executed marketing strategy that starts long before the product is launched. A product launch is an exciting time for any...
When it comes to inbound marketing strategies, guest posting isn't exactly the new kid on the block. It improves brand awareness, earns backlinks, and can bring in up to 3x more leads close to conversion. Most marketers are aware of the value that consistent and...
Email copywriting is one of the main elements of email marketing. It can also be pretty confusing for marketers since convincing prospects and inspiring them to follow the action you want can seem next to impossible. But nailing email copywriting can have the...
Video is becoming an increasingly popular way of businesses communicating with their target customers, because this form of content is engaging and easy to consume while multitasking. Adding video content to your website can also increase your web traffic, engage your...
A new survey from digital CX firm TELUS International indicates that consumers around the world are most influenced by digital channels when making purchasing decisions. Social media ads and online reviews carry major weight with consumers According to the survey’s...
Artificial Intelligence is a common buzzword in use these days across almost all industries. There are ongoing conversations about how AI can revolutionize sectors such as the automotive, healthcare, and manufacturing, name them. Everyone participating in these side...
Are you looking for ways to get more exposure for your brand? If so, you should consider implementing an earned media strategy. Earned media is any publicity that is not paid for by the company. It is a great way to build trust and credibility with your audience. Why...