In a decidedly unique and challenging year, it may not be a surprise to see that overall global confidence in the C-suite declined by eight percent from 2019, but the latest Confidence Index (WCI) from The Worldcom Public Relations Group reveals interesting shifts in...
Media monitoring comes in various forms, but no matter if you are a DIY-master, self-serve aficionado or full-serve fanatic, it is an essential part of any PR and communications strategy. Depending on goals and available budget, some PR professionals rely on free...
With more and more of your daily life taking place online, it can be easy to find yourself targeted by hackers. Hackers have numerous tools at their disposal, and they’re constantly developing new tools and techniques in order to steal the personal data of hapless...
Public relations crises can happen anytime. Professional marketers should stay alert for them to learn key lessons and strategies adopted to manage such crises. With different brands responding to PR crises uniquely, their replies and approaches in the event of a PR...
Negative PR can have huge consequences for your business, and often times, it’s not necessarily accurate. The internet provides a platform to everyone, and sometimes people who wish to do harm to your company can use this against you. If this does happen, it can be...
Not long ago, I provided counsel to an organization subjected to what they believed was a social-media smear campaign. In a nutshell, a former organizational member—terminated about 18 months earlier due to various professional shortcomings—began making allegations...
Start with a generous helping of societal division, add a healthy dose of injustice-fueled unrest, and top it off with a merciless fatal disease running rampant, and you have America in 2020. New research fromstrategic comms firm Brodeur Partners finds that, amid this...
Cyber security has been a critical topic throughout the digital age, but new research from IT security and endpoint management firm Taniumreveals that 90 percent of IT leaders surveyed said they experienced an increase in cyberattacks due to the pandemic—and an even...
Despite the best efforts of PR practitioners to help clients during a crisis with a by-the-book, supposedly proven crisis plan, history shows four realities: Clients want negative news stories stopped, but crisis PR pros have no control of the press and negative...
It seems like a lifetime ago that we began to read reports of a virus emerging at the end of 2019. As states issued stay-at-home orders, closed businesses, colleges, and schools, and cancelled large-scale events, marketing communication professionals searched for ways...
It remains to be seen how much of the disruption caused by COVID-19 will revert (at least somewhat) back to the “old normal” and how much will become a permanent part of the new business world. New research from PwC shows a majority of CEOs believe pandemic-driven...
While the issue of how to prevent the spread of COVID-19 continues to be highly politicized, a new survey by the American Psychological Association shows a consensus among Republicans and Democrats: A majority of Republicans (65 percent) and Democrats (88 percent)...