It’s rare that you will have a lot of warning when a PR crisis is about to land on you. When it happens, the temptation to “move fast,” to react quickly and without a long-term plan, will be very strong. People will be saying things and sharing things that are...
In today’s fast-moving business landscape, with reputational sensitivity at an all-time high and brand crisis potentially just a tweet away, the criticality of an effective crisis management plan (CMP) has never been more important to business sustenance and...
A company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public. From the White House to the coffee shop to the friendly skies, let’s take a look at three teaching examples of how to—and how not to—respond to a crisis...
As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos. New research from strategic coalition Brightline Initiative outlines key practices and...
Two companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees. Both situations got heavy news coverage and backlash on social media—but one was clearly handled more...
In a fast-paced, thought-provoking opening speech on day two of the ANA Masters in Marketing Conference, Progressive.com CMO Jeff Charney outlined his risk mantra. By challenging the circa 3,000 strong audience to participate, Charney outlined his views on risk and...
Most (96 percent) CEOs and board members say they expect their organizations will face serious threats or disruptions to their growth prospects in the next two to three years, according to new research from Deloitte. Despite that, many are not adequately prioritizing...
True or false: There is no such thing as bad publicity If you said “true,” you are likely of the mindset that as long as someone is talking about you or your company, it’s an indication you are relevant and you’re pleased that your brand is being reinforced in the...
The head of the Federal Emergency Management Agency (FEMA), Brock Long, is under investigation by the Department of Homeland Security and a congressional committee over the alleged misuse of government vehicles. While Hurricane Florence was tearing apart the...
Brand and retailer trust is top of mind for consumers, with more than 9 out of 10 saying they consider whether they can trust an organization before they give the company their business. But new research from marketing promotions firm YA and The Institute for Research...
Every business owner must know what to do when they are in the middle of a public relations crisis. These are the kinds of things that can happen to literally any company at all. In fact, if a company is around long enough, they are almost certainly going to be in the...
A PR department is extremely important for the sake of every company’s reputation. Any issue that could affect the consumer has the potential to destroy its public reputation, which could result in a wave of negative publicity and a loss of business if not handled...