Client care is at the heart of any successful business. Building and maintaining strong relationships with your clients can set you apart from competitors and ensure long-term success. When you prioritize client care, you demonstrate that you value their needs and...
The customer experience has grown from a post-purchase service challenge into a multifaceted obstacle course for brands—and nearly every one is failing miserably, according to new research from Forrester. CX quality among brands in the US sits at an all-time low after...
After a post-pandemic stretch of crippling budget cuts across comms departments in many industries, new research from B2B tech comms and content agency 10Fold Communications reveals that the taps are starting to flow again in an ever-evolving landscape of B2B and...
Today, many startups struggle to find the right tech leadership to innovate their growth. This is where “CTO as a Service” for startups comes into play. It is a game-changing solution that offers startups the expertise of a talented Chief Technology Officer without...
All the big brands in the world have one thing in common: They’re easily recognizable— be it through their logos, colors, taglines, or any other branding attributes. And this brand recognition is their greatest strength—it’s what separates them from the crowd, and...
Using the power of calls to action in influencer marketing is a great method of driving meaningful engagement and conversions. As such, with PR professionals increasingly turning to influencers to reach their target audience, it becomes important to understand how to...
Many of the world’s best warm-weather athletes will soon compete for the gold in the Paris 2024 Olympics, which will begin on July 26. So will sports marketing sponsors that are spending millions of dollars to become official Olympic sponsors of “this and that” or...
In the contemporary digital age, ethical marketing is an imperative aspect of brand identity and consumer engagement. Ethical marketing refers to conducting business operations and promotional activities while upholding morality, transparency, and social...
You need to always make sure your organization has everything it takes to enable customer success. Customer success is more than just making sure your customers have everything they need to have a positive experience with your product or service. When this is done...
B2B marketing has never been about tugging at the heartstrings with emotive storytelling. For decades, these comms pros have relied on facts and data to get the job done. Now, according to new research from creative branding ad agency Triptent, they're discovering...
If you’re marketing a crypto project, you know how difficult it can be to keep up momentum. The space moves incredibly fast, attention spans are fleeting, and there’s always some new coin or token vying for the spotlight (or maybe some scandal stealing the headlines)....
You have scrutinized your sales and marketing strategy, created a well-thought-out bulk email, and the next thing you know your email open rate doesn’t meet your expectations at all. What could possibly have gone wrong? There are some pitfalls of mass email...