Experts have long been saying that digital marketing levels the playing field, creating new access for small and medium-sized business (SMB) growth. Indeed, without digital marketing expertise, businesses can waste their marketing budgets with little to no ROI. But...
Data-driven development has dramatically changed the trajectory of many business industries. A recent market study has shown that companies using a data-driven approach are 23 times more likely to secure new customers. This new approach enables executives to visualize...
If you work in social media (or tech and advertising more broadly), then you are aware that TikTok has been under scrutiny over data privacy concerns for years. It's not the first time the platform is facing pressure; most recently with the Biden administration...
As more and more customers turn to online shopping, it's becoming increasingly challenging for businesses to persuade people to pay attention to what they offer. One strategy, however, that remains strong in generating attention and interest across most audiences is...
A well-executed marketing campaign has the potential to catch on like wildfire. It can result in a surge of business for your company and put you on the map as a competitor. On the other hand, a marketing campaign gone wrong can do the opposite, creating a negative...
Think of affiliate marketing as the charming and confident suitor who can win over an audience. At the same time, public relations is a sophisticated and well-connected matchmaker that can introduce you to the right people. When these two come together, it's a match...
Do you want to host an event that generates positive public relations with your target market? A business's reputation is one of its most important features. An event, whether live or virtual, can be an ideal opportunity for your business to communicate with a wider...
Generating leads for B2B companies is like taking a walk through a minefield. The right sources for quality leads have to be identified, the strategies to find them have to be finalized and implemented, connections have to be made with elusive professionals, and...
Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. However, with so many options and strategies to choose from, it can be challenging to know where to begin and how to maximize your return on...
Even though significant progress has come into business utility over the last year for artificial intelligence and machine learning, new survey research from IT consulting firm SoftServe indicates a dramatically different understanding of the value of these tools...
As a leader at a growing agency, you know how important it is for you to constantly explore expanding the channels and tactics of your service capabilities. Especially during times of economic turmoil, the more diverse your value offering is, the more likely it is...
In the PR industry, we all know it’s all about who you know. The right person at the right company at the right time can help you close a partnership or deal you used to only dream about. From locking arms to achieve higher growth goals together to solidifying a...