Identifying and resolving customer pain points sets you apart from your competitors and shows them you care. By focusing on their pain points, you can establish strong relationships with customers, and boost their customer experience (CX)—something that’s become a...
A shrewd marketer knows that they should explore every possible advertising channel available to promote their business. That doesn’t however mean they can or should utilize all of them. In fact, since the advent and ascent of digital advertising, it’s nearly...
Managing a new business can be, to say the least, nerve-wracking. This is especially true if you're a first-time manager. Despite this, the process doesn't need to be torturous. If you have the right preparation, you can start off on a good note. So, if you're looking...
Since the onset of the pandemic, brands have prioritized digital channels for everything from customer support to commerce. In fact, the rise of digital commerce has accelerated in almost every consumer facing industry: kiosks are the new waiters; mobile apps the new...
Email marketing is the most successful marketing channel. The best way to connect with your target audience is through email. Nearly 3.8 billion people have an email account, and it's a reliable way to reach them. We can be 40x more effective than Facebook and...
New research from financial services industry digital comms firm Hearsay Systems examines how compliance teams are dealing with the challenges presented by the increasing volume and complexity of digital communications. Based on survey findings, financial services...
If you want your business to grow fast, you need to ensure your sales and marketing operations align. That sounds like common sense, but you’d be amazed at how many businesses fail to align these operations. It’s a costly mistake. Smarketing is vital because when...
How can you get answers to solve business challenges more quickly and accurately? A new report from cutting-edge research firm Arizton Advisory and Intelligence affirms how market research can deliver—and why it’s a critical imperative today. It has become impossible...
All businesses, regardless of industry or size, require sales to succeed. In the modern climate, growing sales requires all businesses to have a strong and well-established digital presence. By the end of 2021, it’s expected that e-commerce will contribute to more...
New research from continuous product design (CPD) firm Quantum Metric uncovers why businesses must build their culture around the needs of their customers to meet the rapid expectations of digital experiences. "In today's digital-first world, a company's web or mobile...
Over a third of CMOs say they don't trust their marketing data, according to the latest research from marketing data analytics platform Adverity. What's more, there is a growing divide between data analysts and marketers when it comes to trusting their data. A third...
The digitization of the economy revolutionized operations in the financial services industry. It was when transactions moved from tellers to ATMs, and from computers to mobile services. Today, a lot of financial services are available online and it’s easier for...