When looking for a new job, over 75 percent of job seekers in creative and marketing fields put work-life balance first on their want lists, followed closely by remote work flexibility, according to a new report from staffing, consulting and managed solutions...
Like most other livestreaming services, Twitch also offers its users advertising options where brands and corporations can promote their products or services. Twitch has traditional ad placements for the platform, such as banners and pre-roll videos, and companies can...
Recently I received an email from the international market research organization, ESOMAR, hyping a webinar entitled, “Selling Research Results Internally: Thinking like a marketer instead of a researcher to drive insights into action.” My first thought was, “Wow, a...
The huge disruptions over the past 18 months have forced many businesses to shift their focus from long-term plans to deal with the immediate impact of quarantine measures and restrictions to everyday life. Marketing plans and campaigns have been put on hold or...
In marketing, there will always be good and bad ways of engaging with your customer base, and telling them apart can often be tricky, especially when looking at a constantly evolving e-commerce landscape. Understanding the different steps a buyer goes through in their...
New research from the CMO Council finds that as companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective working relationship with IT that spans strategy,...
With blockchain taking the world by storm, one transaction at a time, companies regardless of industry are lining up to leverage the technology to their advantage. Gone are the days when blockchain was a technology just for techies and companies that can decode...
Consumers became hopeful again over the summer as the vaccinations increased and started to contain the spread of COVID, but that hope has once again diminished. Despite gains made in consumer confidence as recently as last month, new research from experience...
Websites are often the gateway the brings customers to your brand, so in additional to featuring the best content and messaging you can, the site’s visual appeal also plays a key role in that engagement. About two-fifths of consumers (39 percent) are attracted to...
Recent CMO surveys and industry data show that marketing spend over the past year has reached the highest levels in the past decade. New research from fintech media firm Benzinga finds that from small businesses to public companies, there has been an increased...
“The marketer who steered Coors Light’s ‘cold’ ad messaging for years is now taking the same approach to vodka,” according to AdAge and other recent trade news. “Andy England—who was chief marketing officer at MillerCoors from 2008 to 2015—is now CEO at Phillips...
Retailers used to rely on their physical location to drive sales. To get found by customers, they paid a high square-foot price to lease space in a busy commercial district. But with everyone using the web to figure out where to go, one virtual reality attraction...