Did you know that 89 percent of marketers leverage Facebook to run campaigns that help them generate traction online and attract more conversions? Facebook is a popular choice and a leading social media platform that users representing diverse generations prefer. So,...
Advertising spend is at an all-time high and Retail Media Networks (RMN), in particular, are among the fastest-growing segments when compared to other categories like social media, search, and connected TV. With retail media advertising anticipated to grow 21.3...
Purpose-driven marketing is changing how brands connect with audiences. It goes beyond promoting products, focusing on aligning a brand's values with meaningful societal or environmental causes. This isn’t just a passing trend; it's becoming a cornerstone of modern...
PR campaigns often fall flat when they fail to connect with the right audience. You might craft the most compelling message, but if it doesn’t reach those who care, it’s as good as shouting into the void. This is where target market segmentation comes into play. By...
B2B (business-to-business) marketing refers to the strategies and practices businesses use to promote services or products to other businesses. Unlike B2C (business-to-consumer) marketing, which targets individual customers, B2B marketing involves constructing...
Have you ever tried a product and gotten instantly hooked by the experience? Maybe you signed up for a free trial for a business app before shortly converting to a paid subscriber. Instead of following traditional marketing and sales tactics, wouldn’t it be nice if...
A landing page is the first point of contact between your brand and potential leads. It’s not just about aesthetics; it's about converting visitors into actionable leads. Optimizing your landing page is crucial for driving conversions and maximizing ROI. But where do...
Businesses have a whole host of metrics and KPIs for measuring their marketing efforts, and marketing attribution models are one such tool at their disposal. In this article we’ll cover what marketing attribution is, the main attribution models you should be aware of,...
You’ve probably noticed many websites dedicated to sharing promo codes online. You can find discounts and deals for just about any website if you run a quick search online. That’s because promo codes are a highly effective marketing and PR strategy. Done right,...
Many people underestimate what it takes to be an effective product marketer. Not only do you need to wear many hats and keep a finger on the pulse of the market, but you also need to be a master storyteller, data analyst, and have the communication skills to...
If you don’t understand your customers’ likes and dislikes, you can’t make decisions that’ll help your business increase sales, scale, and become a market leader. Businesses that make decisions using data: Are 7.4x more likely to have annual revenue growth over 20%....
In the dynamic world of digital PR and marketing, where effective communication and targeted outreach are crucial, LinkedIn Sales Navigator stands out as a powerful tool. Designed to help professionals find and engage with prospects, this advanced LinkedIn feature...