As businesses increasingly turn to digital platforms to engage with consumers, the landscape of marketing and brand-building has undergone a profound transformation. No longer can brands rely on traditional advertising methods alone; instead, they must adapt to the...

Strategic communication is foundational to the success of an IPO. The IPO process is not just a financial event; it’s a reputational turning point. How a company communicates in the run-up to its public debut can determine not only day-one stock performance, but also...

Public relations has changed significantly over the years. What worked even five years ago can now feel outdated, or simply ineffective.  In large part, these changes have been driven by the rise of digital media, social platforms, and shifting consumer expectations....

Padilla fielded a survey in the latter half of 2024 designed to get at the current attitudes and priorities of U.S. leaders. You can download the C-suite Perspectives report here.  The TL/DR version is that inflation and economic volatility remain top concerns;...

With the new administration, a year of chaos was to be anticipated, and it has been delivered. But events in Washington are just one set of factors driving the trends impacting PR in 2025.  Understanding and staying ahead of these trends will be the critical success...

It’s no secret to people who follow the shenanigans of the business world that companies have long attempted to camouflage their warts. These robber barons do so by donating fortunes to various projects that help society.   Three of the most visible businesses that...

Fan communities have become the backbone of modern entertainment marketing. What was once a passive audience has turned into an active force, shaping the success of franchises and dictating the trajectory of brands. Entertainment companies no longer dictate the...

When you spend time and money on business efforts, such as buying new equipment, expanding your team, or investing in branding, you want to ensure that your investment will produce results that move the needle toward your broader business goals. Public relations is no...

Public relations has undergone a major transformation over the years. What once relied on newspapers, radio, and television has now expanded into the digital space, where brands connect with their audiences through social media, influencers, and multimedia content....

In the evolving landscape of healthcare, public relations plays a crucial role in shaping patient trust, enhancing brand reputation, and improving communication between healthcare providers and the public. Effective PR strategies can bridge the gap between medical...

The B2B wholesale market is evolving fast. Many wholesale brands rely only on word-of-mouth or direct sales. But just selling products is not enough to win the market in 2025. Today your brand reputation and visibility matters a lot, even more than your product....