Smartphones are an essential part of modern life. By 2022, there were 6.57 billion smartphone users worldwide, and there could be seven billion by 2024. This makes mobiles one of the best ways for businesses to connect with customers. How? There's an app for that....
With consumer prices and inflation impacting almost every aspect of small businesses around the country, resources and budgets have never been tighter. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way. From...
When most people think of PR professionals, they envision extroverted, high-energy people who love public speaking and have unbounded confidence. However, anyone who has worked in PR for a while knows that isn’t the case. Some of the best PR professionals are...
Effective communication with teams, customers, and stakeholders is pivotal as the hybrid workplace continues to evolve business demands—but new research from Grammarly reveals that not only does good communication remain a problem for many brands and businesses, but...
Before AI's recent introduction into the media pitching workflow, knowing if a reporter would write a story about your brand or product was a complete guessing game. Sure, you would use your professional experience and instinct, and conduct labor-intensive research,...
Every public relations program has the risk of turning sour and producing negative publicity for the client. There is no way to prevent this from happening. The reasons are many: A new product might not stand up to the claims of the client that it is superior to...
PR can be a great way to get the word out about your business if you're a new entrepreneur. The world of business is full of opportunities, and there are plenty of resources, from registered agents to PR consultants to help you get started. But as with anything, it's...
“If I was down to my last dollar, I would spend it on PR.” Those are the famous words of one of the greatest business minds, Bill Gates. So, why would he make such a bold statement? As PR practitioners, we would say that it is because he has seen the transformative...
If you're looking to build a successful business, you need to create a loyal customer base. And one of the best ways to do that is by increasing your brand loyalty and boosting your brand's credibility. We'll share fifteen powerful tips that can help you do just that...
The reputation of a brand is essential for its survival. The trust and confidence of clients has a direct impact on their success. Brands with a good reputation attract better partners and more consumers. That’s why it becomes a complex issue when things go wrong, and...
If you or someone you know is majoring in public relations in college, there are many opportunities out there. You should do your research on the different types of PR and how broad the industry can be. If you play your cards right, you will know what sort of career...
Digital marketing is an in-demand career field, and a potentially lucrative one, with countless opportunities for personal evolution. If you want to keep making more money and earning more influence, you’ll need to work to advance yourself. Here are the best ways to...