In today’s fast-paced, digital-first world, the automotive repair industry is undergoing a transformation like never before. Public relations, long a staple of brand image and customer engagement, is now merging with cutting-edge technology to redefine how auto...
In today’s ultra-competitive business environment, public relations is no longer just about managing media or brand image—it’s a vital tool for attracting top-tier talent. PR and hiring may seem like separate business functions, but in reality, they are closely...
Imagine this: Your latest product launch has captured the attention of many website visitors. Your display ads and content marketing are driving traffic, but the carts stay only half full. High click-through rates can feel great, but converting those curious browsers...
Ours is a craft that has tenets that date back to the founding fathers—not of our country, but of public relations. And many of those do-it-by-the-book rules are still taught in communication schools and are practiced today at PR agencies large and small. But there...
A company’s PR is the relationship it has with the public. To do that, companies engage in various efforts and endeavours. For example, companies hold events, issue press releases, and interact with customers directly to shape the way people perceive them. Good PR...
In an era of misinformation, AI-generated content, and click-driven headlines, trust has become public relations’ most endangered asset. The 2025 Edelman Trust Barometer offers a sobering view: 68% of global respondents say they distrust business leaders, a 12-point...
It’s a common misconception among small business owners that public relations isn’t something they need to worry about. Many believe that if they simply focus on building a great product or delivering excellent service, the customers will naturally follow—no PR plan...
In today’s fast-paced, digitally-driven world, public relations teams are under increasing pressure to stay ahead of the curve. Whether it's crafting the perfect message, managing crises, or engaging stakeholders, the demands on PR professionals are more complex than...
The PR industry has changed in many ways over the years. Many of the old PR strategies no longer work, as technology has changed how people communicate. One of the most significant of these changes is in the nature of modern PR collateral. Not so long ago, press kits...
Public relations is changing more quickly than ever in the rapidly changing communications environment of today. Press releases, media lunches, and phone follow-ups are no longer the only methods used. Today's PR pros work in a world where customers want precise,...
Today’s consumers expect more than just a generic message. They want government agencies, healthcare organizations, and retail businesses to know what they want and talk to them in a manner that is relevant to them. This is where appointment data is an interesting,...
Hordes of PR grads are now or will soon be applying for positions at agencies. Some from elite schools will be granted interviews by elite agencies. Others from lesser colleges might seek employment at the many “mom and pop” and mid-size agencies out there. Both are...