The PR industry has changed in many ways over the years. Many of the old PR strategies no longer work, as technology has changed how people communicate. One of the most significant of these changes is in the nature of modern PR collateral. Not so long ago, press kits...

Public relations is changing more quickly than ever in the rapidly changing communications environment of today. Press releases, media lunches, and phone follow-ups are no longer the only methods used. Today's PR pros work in a world where customers want precise,...

Today’s consumers expect more than just a generic message. They want government agencies, healthcare organizations, and retail businesses to know what they want and talk to them in a manner that is relevant to them. This is where appointment data is an interesting,...

Hordes of PR grads are now or will soon be applying for positions at agencies. Some from elite schools will be granted interviews by elite agencies. Others from lesser colleges might seek employment at the many “mom and pop” and mid-size agencies out there. Both are...

The real estate industry is highly competitive, with businesses constantly seeking innovative ways to attract buyers, sellers, and investors. In this fast-paced market, public relations and marketing play a crucial role in shaping brand reputation, increasing...

In an industry rooted in wellness, personal care, and trust, public relations is a powerful way to attract new clients to your spa. The public image of your spa is what will bring in more clients and help build trust with them, so they can become your permanent...

Public relations, search engine optimization (SEO), and content often run on separate tracks. The impact?  Duplicated efforts, missed opportunities, and unclear results. But when you align these efforts, you not only improve consistency, you also create a coherent...

Finding a time that works for everyone, juggling teams, and manually scheduling events can be overwhelming. In fact, 29% of event planners say managing time and schedules is one of the most stressful parts of their job. And it’s easy to see why. Thankfully, there are...

PR teams juggle countless tasks, deadlines, and moving pieces daily.  Between client meetings, media pitches, and campaign brainstorming sessions, finding time for seamless coordination can feel like searching for your keys when you’re already late. This is where...

Brand growth isn’t a simple formula. You must generate buzz and get people talking. To stay competitive, you need conversions and results. Building a strong brand reputation and receiving good press is where public relations shines.  The positive halo effect PR brings...

Hiring a digital PR professional is much more than finding someone who can write a press release or send out emails. You need someone who can craft stories that stick, build relationships that matter, and think five steps ahead. Because in PR, yesterday’s news is...

The global connection between businesses has expanded PR activities beyond borders. The trend among brands is to establish global operations through international events participation, global media relations development and coordinated cross-border campaigns. Modern...