We’ve seen a lengthy period of generative AI trial-and-error experimentation in marketing and communications over the last 18 months, and while automation and productivity boosts have been affirmed by many, there hasn’t been a lot of data about AI’s actual bottom-line...
AI security and governance have taken a back seat to the business-boosting promise of AI so far in the young life of the wunderkind tech, as business leaders froth at the mouth imagining the realization of AI’s potential. New research from data security firm Immuta...
In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches,...
It’s been more than 18 months since Generative AI appeared, and within weeks it became a business priority. Sure, it’s been a remarkable tool for productivity, automation and generating content, but it’s also been a major threat to cybersecurity, escalating the...
Digital trust in all its forms has grown into a huge black cloud for brands and businesses over the past year, and AI, amid all its power and promise, is only adding fuel to that fire. Companies, as we know, have stopped at nothing to get Generative AI integrated in...
Brands and businesses have had data-management problems since way back in primitive times (i.e., before AI), and the issue could potentially get much worse here in the modern age as the tech transforms business procedures—and new research from AI-augmented data...
The first fear many employees had when Generative AI steamrolled into business operations was that the tech would displace their jobs, and leaders soon began quelling those fears by stating that if anything, the opposite was true—more manpower would be necessary to...
As artificial intelligence weaves itself into financial communications, it redefines the traditional boundaries of how organizations manage investor relations and sensitive financial data. This technological infusion presents unprecedented opportunities but also...
The march to AI maturity is moving steadily along, with a large majority of brands and businesses embracing the tech and using it in the operations to some degree. With a focus on the productivity promises of Generative AI, new Deloitte research takes the pulse of...
Misinformation is an enormous problem in a world saturated with all varieties of “content” on a daily basis, and now in the AI age, the issue has gone next-level with the rise of deepfakes—and with the election year hitting full speed, the potential damage is a huge...
Like the rest of the business world, marketing and PR leaders have been busily attempting to get AI incorporated into their operations so they can enjoy the productivity benefits that the tech has been dangling before them. But in this fast-moving effort, many are...
Generative AI is the future of business, as we know. Its vast potential promises to redefine the contours of innovation, efficiency, and competitive advantage. But are brands and businesses ready? New research from business consultancy Guidehouse and CDO Magazine...