New research from environmental tech firm GreenPrint finds that two-thirds (66 percent) of Americans—and 80 percent of Americans aged 18-34—are willing to pay more for sustainable products vs. less sustainable competitors. However, the firm’s second Business of...
Public relations is an integral part of organizations today. However, PR is mostly considered an asset to convey the right message to the external world. This could entail conveying big organizational changes or even crisis management. But it is often overlooked that...
Over the years, I’ve been called many things during my PR career: A gatekeeper, a purveyor of false information, a distorter of the truth, a defender of the indefensible, a maverick, and a cynic. The first four comments were made to me by journalists who didn’t know...
New research from SaaS video platform SundaySky examines emerging trends in how businesses create and use video today. The firm’s new The Pulse On Professional Video survey and research report shows that businesses lag behind in adopting technology for video creation,...
Folks in the food industry can spend countless hours trying to improve profit margins. The simple fact of the matter is real growth is not going to occur until they get more people walking through their door. Restaurant owners love to pour over a menu, wondering if...
As the digital landscape becomes more accessible and engaging—and as digital natives themselves—the retail store is quickly losing its luster for Gen Z consumers. Fewer than 36 percent of consumers under 40 prefer to visit stores when interacting with retailers,...
PR market research is valuable and essential to any agency or client. It's like the framework that holds your work together to prevent mistakes. PR market research is crucial in today's digital networks, especially when it comes to social media and digital marketing....
Public relations can often prove to be one of the most important aspects of running a brand in the modern era. Since maintaining the right PR can often prove challenging, business owners will usually turn to third-party organizations in order to tackle the many tasks...
For those who still need convincing, new research from professional services firm Genpact finds companies that have embedded sustainable climate-related practices into their organizations see significantly better business performance than those who have not. The...
Newly released research from Gould+Partners, the M&A advisory firm specializing in the PR industry, reveals that best in class North American PR agencies again increased their hourly rates in 2021 over averages of all firms from 2020. The increases were most...
Getting your articles in front of as many people as possible sounds a lot easier than it actually is, especially when you take into account the people that you want to get it in front of is a select market that will find it interesting—and will actively respond to the...
New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The firm’s new report, Creative Management Report: How In-House Brand and Creative Teams are Evolving, is based on a...