Despite the fact that most brands and businesses that use artificial intelligence are still experimenting with the technology, only 12 percent are using it at an AI maturity level that achieves a strong competitive advantage, according to new research from...
Increasing revenue streams is the goal of every business owner. In tough economic times, that goal can seem out of reach for struggling small and mid-size businesses. Whatever your company's operating budget may be, there are plenty of strategies out there to keep...
A significant majority (80 percent) of B2B marketing respondents in a new survey recognize that the pandemic has increased their reliance on digital touchpoints, according to new research from hybrid experience firm PFL and conducted by Forrester Consulting, which...
In terms of the PR tools that are widely and readily available to your company, there is no doubt that an effective website needs to rank right at the top. There are all sorts of explanations as to why you website can prove to be a major benefit in so many different...
Bulldog Reporter is pleased to announce the winners of the 2022 Bulldog PR Awards. The awards program recognizes remarkable PR and communications campaigns and impressive individual and agency contributions to the industry. The Bulldog Awards offer a unique,...
Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences. Key...
New Deloitte research finds many organizations are prioritizing LGBT+ inclusion, creating an overall positive impact in the workplace, according to nearly 80 percent of respondents in the firm’s latest report, LGBT+ Inclusion @ Work: A Global Outlook. The research...
All businesses are susceptible to cybersecurity threats in one way or another. These threats continue to grow and it has left people wondering how to navigate them. However, there are some businesses that face graver risks because of what they do. One of these is...
Companies across multiple industries are attributing double-digit improvements in KPIs such as time to value, product adoption, customer satisfaction and customer lifetime value to the impact of their customer education programs, according to a newly published...
New research from The Worldcom Public Relations Group what CEOs are saying about the impact of the War in Ukraine, identifying five main topical issues that global CEOs and CMOs are talking about. In the period between February and May 2022, the top five topics are:...
Before you welcome a new hire onto your PR or marketing team, it's important to do a background check. You want to make sure that all your marketing and PR employees are who they say they are and that they're going to do a good job. This is a simple and typically...
As consumers return to more normal but more skeptical behaviors, new research from global comms giant WE Communications uncovers their increasing expectations on issues related to privacy and fair use of personal data in the post-pandemic era. The firm’s newly...