A recent survey revealed that 73 percent of PR professionals don’t believe the term “public relations” will describe the work that needs to be done in 5 years, suggesting the industry’s continuous transformation. It also revealed that PR budgets either increased (45...
4 comms tips for building your restaurant’s public image
Having a good public image is important in many industries, but it is uniquely important in the restaurant industry. Restaurants thrive or die by their customers’ opinions. A spot known for good food and service will succeed, while a spot that is known for mistakes or...
E-commerce in 2022: Online revenue growth top priority for executives from leading brands
New research from e-commerce cloud platform Yottaa examines online retail trends based on feedback from some of the biggest brands in the industry. Although this year the majority of respondents were from brands generating greater than $200M in online revenue...
5 ways collaboration with HR can improve your company’s PR
Human resources (HR) is a vital department of every business, but it can have some surprising roles outside of managing employee relations, hiring and onboarding, managing benefits and training employees. One of these is supporting public relations efforts. Here are...
New research validates that ESG is a growing priority for businesses—key comms insights
ESG measures remain a strong and growing priority for businesses in 2022, especially as they begin to emphasize a balanced focus across environment, social and governance factors, affirms new research from integrated risk and compliance management software firm NAVEX....
Tips for delivering engaging pitches & presentations
Whether you are currently preparing for an incredibly important and influential presentation and are looking for helpful hints and tips to improve your presenting style, or else you are someone whose professional role requires you to regularly stand up in front of...
Class of 2022: 7 in 10 want to stay with a company long-term—so why do they keep leaving?
According to the seventh annual Class Of report from talent cloud firm iCIMS, this year’s college graduates are entering a job market of immense opportunity, with 11.5 million U.S. job openings and more than half of employers increasing entry-level hiring compared...
7 types of corporate training innovations that are changing the game
With innovations in artificial intelligence and augmented reality, technology has changed this industry. For this reason, you can easily get caught up in the hype on new technology. This can happen without you understanding its benefits or its drawbacks. That’s why...
The rise of values investing: How values are driving spending, saving & investing decisions
Brand and business values are not only driving the buying decisions of consumers these days, but also the decisions of investors and other stakeholders, new research from Schwab reveals. Almost three-quarters of Americans (73 percent) say their personal values guide...
Data quandary: How data quality and timeliness issues have increased in the past three years
For decades, the data warehouse was the standard for archiving and retrieving data for analysis and reporting. However, the emergence of new data architectures, coupled with the exponential growth in the volume and velocity of data organizations can analyze, have...
Public relations and the abortion issue: Do’s for PR people, don’ts for clients
Ever since the May 2 leak of Justice Alito’s draft opinion overturning Roe V. Wade, the questions on how corporations should react to the brief has been a constant topic of news articles. And as the date draws closer to the expected release of the Supreme Court’s...
Study shows strong level of involvement by finance professionals in ESG reporting efforts
Financial professional involvement will likely play a key role in the next phase of the environmental, social and governance (ESG) reporting process as the ESG landscape rapidly evolves, according to new research from Ernst & Young and the Financial Education...












