New research from Deloitte provides a comprehensive, empirical view of leading practices enterprises can adopt to maximize the success of a transformation program and the role of the Chief Transformation Officer (CTrO). The firm’s new 2022 Chief Transformation Officer...
Human labor is essential in every big organization. Quality labor will increase your workflow, reduce fatigue, and improve the quality of work done. You need individuals that are skilled and can work in a team. Having a perfect team that works well together is very...
Serving the social good is now thought to be more important than ever for most brands and businesses as social responsibility (SR) becomes a high priority for executives across for-profit companies and nonprofit organizations, new research from investment solutions...
Creating an inclusive and detailed event promotion campaign doesn't simply mean relying on the press release that is sent out to media outlets. Utilizing different promotional strategies can greatly increase the odds of the right people hearing about and attending a...
As the pandemic continues to impact brands and businesses, organizations are racing to resolve the Engagement Capacity Gap (ECG), leaning into customer service technology to support digital-first engagement and more empathic connections with customers, and scrambling...
Judge Ketanji Brown Jackson has been in the Senate hot seat as she spent several days being grilled about her qualifications and intentions related to her historic nomination to the Supreme Court. While Judge Jackson was in a particularly bright spotlight, answering...
Whatever kind of video you're creating for streaming, you should know that your confidence is important. Demonstrating confidence in the context of a marketing video, a seminar, or even just a video conversation with your coworkers can make the difference between...
New research from hybrid customer experience (CX) solutions firm Uberall sheds light on how critically important it is for brands and businesses to adapt to the demands and expectations of customers who expect a well-integrated mix of digital and in-person...
If you own a business, you know that an online or social media presence is necessary, even if you do not actually sell any goods or services online. However, not using your social media accounts to their fullest potential can drive future customers away from your...
Social purpose is more than a marketing initiative—it’s now a brand and business imperative, new research from the American Marketing Association – New York (AMA-NY) affirms. American consumers want companies to pursue social purposes, and marketers say their firms...
According to the first official data for 2022, NHS waiting lists have hit a new high. The number of patients waiting for non-urgent operations in England has now risen to more than 6.1 million, and health bosses are warning that winter hospital pressures risk becoming...
If you ask any public relations agency what the main challenge they face is, chances are they will say the same thing—finding new long-term clients. Many agencies might hope to bring in hoards of new clients by creating a fantastic PR campaign that goes viral...