Building a strong positive reputation for your brand is done through stellar customer service. There is no such thing as a perfect company. Every brand that has ever existed has disappointed some people at one time or another. What customers really want in these...
The public relations industry is ever-evolving, and a great PR agent knows how to be organized and active so their business stays competitive. If you are new to the field of PR or could simply use a few tips on how to help your team be successful, here are some things...
New research from digital insights software firm Cint examines consumer reactions to both the convenience and the mounting exhaustion surrounding moving life almost completely online as the pandemic enters year three, encompassing specific impacts on behaviors like...
Stakeholders are increasingly expecting companies to play a role in addressing economic, environmental and social issues, corporate purpose has become a strategic imperative that creates widespread benefits across the enterprise, according to a new Deloitte report....
Search engine optimization is perhaps the best digital marketing strategy—It taps you to millions worth of free traffic. Nonetheless, like any other marketing strategy, it's delicate and ever-changing. Not too long ago, website owners could easily make it onto...
A disgruntled customer is a force to be reckoned with for PR managers, frontline workers, and business owners alike; yet dealing with them professionally and efficiently is essential for brand protection. This might be particularly true in the digital age when reviews...
Every Super Bowl Sunday, the brands that are willing to shell out the big bucks (we’re talking upwards of $6.5 million for a 30-second spot) compete to have the most memorable ad. Our Media Insights Group monitored Twitter, starting on February 11 until February 14,...
Sales and marketing teams are optimistic about meeting this year’s revenue goals despite a growing disconnect between the two groups, new research from business relationship-based CRM platform Copper and sales and marketing data integration platform Outfunnel reveals....
What is the main ingredient that is needed for a business to be successful and increase its profits? If you guessed customers, you answered the question correctly! Every business owner understands that customers are the life of their business. This is simply because...
The customer experience is not just about friendly service and quick response to customer issues—it involves the entire spectrum of engagement from consideration to consumer review. New research from global fintech leader Broadridge Financial Solutions examines how...
Customer reviews aren’t just a way for companies to gain more trust from consumers. When used effectively they’re also a beneficial way to boost a website’s SEO ranking. Customer reviews are used to familiarize consumers with a brand, and to publicly share what past...
A new survey of journalists from European independent agencies network Fincom Alliance investigates the real and perceived impact of the pandemic on both companies and media operating in and around the financial services sector. This survey is the second part of an...