New research from AI content generation and decisioning platform Persado and Coresight Research underscores the growing importance that senior-level executives are placing on AI-enabled marketing technologies to generate engaging creative content, personalize customer...
With a rise in screen time and device ownership, unrestrained social media usage and growing concerns surrounding privacy, today's audiences have an increased desire to impact the world around them. These shifts point to three key themes covered in a new report from...
Companies are becoming more aware of the advantages a flexible workplace offers. Benefits include greater worker satisfaction, savings on building space and savings on travel. Converting to remote work may seem like a daunting task if you have a traditional office....
New research from New York Women in Communications (NYWICI) exposes the disruption the pandemic is inflicting on the communications industry. Findings show that women in the industry were twice as likely as the general population to have lost their jobs, gotten...
The field of public relations is ever-changing with the scope of responsibilities, and the demands placed upon PR professionals having evolved dramatically through the years. What has remained constant throughout are the benefits that can be derived from a solid media...
Thanks to a number of events and initiatives over the last few years, leadership in business has undergone a seismic shift. New research from Blueprint, an NGO dedicated to enhancing the well-being of men and communities, and the University of British Columbia shows...
On January 26, three PR pros, Bridgette Borst Ombres, Michelle Garrett, and Tressa Robins, joined us to talk about the trends that could define the industry in 2022. Moderated by Richard Carufel, Editor of Bulldog Reporter, this rousing panel discussion covered a...
A day in the life of a PR professional may overwhelm anyone. The whirlwind of tasks that a PR pro accomplishes in a day is no joke. There is no shortage of things to do or hats to wear. This is why it’s crucial for PR pros to optimize their productive time. As a PR...
There are many proven benefits of creating a workplace that workers enjoy spending time in. Happy employees are measurably more productive. Also measurable is the reduction in tardiness and employee absences at companies that prioritize a happy workplace. Making work...
Diversity, Equity, and Inclusion (DEI) was the most talked about topic in December 2021, according to new research from the Worldcom Public Relations Group. Retaining talent had the second-highest level of leader attention in Worldcom’s Engagement Monitor, but saw the...
From writing press releases to communicating with the media, the job of public relations professionals isn’t the easiest thing in the world. Having to constantly promote clients and improve their public image, organize events, prepare presentations, do different...
New research from customer engagement platform Braze unveils macro trends within customer engagement that emerged in 2021, how customer engagement has evolved over the past year, and opportunities for improvement and growth for 2022. “The events of the past two years...