Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Jared Kushner and Ivanka Trump might have listened to Buffet’s sound advice during their time in the spotlight. Our...
2021 got off to a great start for Bulldog, with some very insightful contributions becoming very popular right out of the gate. Not surprisingly, many of our most high-traffic posts presented a bird’s-eye view of the year ahead—not an easy task after the tough year...
Press conferences are glamorous. Account people like to work on them because they are exciting. Clients approve staging one because they expect a large media turnout for their event, which they believe will impress their bosses. But press conferences are dangerous...
Going against their better judgment in the wake of a rash of high-profile data breaches in recent years, 50 percent of global consumers say that the pandemic has made them more willing to part with their personal data, especially if they know it's contributing to...
Influencer marketing has quickly become one of the most sought after modes of marketing and this has skyrocketed the demand for influencers, too. One of the major reasons for this is that consumers engage with them regularly. In fact, 61 percent of consumers said that...
Since the start of COVID-19, daily fast food consumption has increased by 37 percent, according to MBLM’s Brand Intimacy COVID Study, which analyzes brands based on emotional connections during the pandemic. Although the fast food industry placed sixth out of 10...
Many brands and retailers are counting the days until COVID vaccines have been administered to everyone and retail habits get back to normal. But new research from First Insight suggests this view might be overly optimistic, if not altogether unrealistic. Nearly a...
Email is still one of the most popular ways PR experts contact people at scale. The popularity of email, its ease of use, and the abundance of email tools out there makes email a go-to communication method for lead generation and other PR campaigns. But if you’ve used...
Consumer reviews can be the authentic touch a brand needs to credibly engage customers and prospects—or it seems like, with just a few disgruntled users, they can be the rock that drags the whole brand down. New research from customer product ratings and reviews...
ICYMI, it’s becoming crystal clear in the COVID era, and (hopefully) imminent post-COVID business world, that delivering a world-class experience is tantamount to brand success. But brand marketers need to more fully understand how CX is tied to tech savvy—and how...
To understand how to successfully combine digital PR with SEO for outstanding results, it is vital to know the main differences between these two areas. While digital PR focuses on building brand awareness through communication with PR agencies, bloggers, journalists,...
New research from employee engagement service provider SilkRoad Technology, in partnership with OnePoll, reveals that two in five office workers plan to resign and find a new job based on how their company handled its pandemic response. The firm’s report, Full-time...