My first job with a public relations firm was with Earle Associates, what today would be called a boutique agency. Because it was a small political agency, with a limited staff, I was immediately given the opportunity to show what I can do. There were important...
Ninety five percent of customers trust well-regarded companies, showing how powerful a brand reputation management strategy is. In this article, we will teach you a tested way to create a strategy to mold a positive brand image. We will also share effective tactics...
In a digital age where the financial communications landscape is rapidly evolving, the need for a profound understanding of strategic public relations and marketing has never been more critical. As we mark the 25th anniversary of Gateway Group, we delve into the...
The Paris Olympics Games (July 26-August 11) are almost here, and account staffers on brand Olympics programs have a problem—how to gain earned media for their clients. It’s a perennial problem because most journalists I know believe that Olympics programs resemble...
In the fast-paced world of public relations, demonstrating the value of your efforts can feel like trying to solve a complex puzzle. You’re constantly strategizing, pitching stories, building relationships, and monitoring media coverage. But when it comes time to show...
SEO and social media are both crucial components of any modern digital marketing strategy. Though social media may not be a direct Google ranking factor, the value placed on content and its impact on your brand equity can have a tremendous impact on your site’s...
Compared to slogging through malls and markets, online shopping should be easy—but with piles of product marketing bombarding us every time we do a casual search, sometimes “easy” can be even more difficult and exhausting. New research from tech shopping consultancy...
If you're reading this, you probably know what a blog is. After all, you’re reading one right now. Blogs are everywhere, with catchy titles and easy access. They’re brilliant for building your online presence and driving traffic, and SEO reps, content marketers, and...
It can be stated that communication with clients is one of the most important facets of architecture. PR is significant in any business entity and in our case as PR practitioners operating in an architectural firm we need to be good communicators. Below are the PR...
The world is waking up to the need for increased sustainability across all industries, and the hospitality sector is no different. In fact the latest data from the Global Hotel Decarbonisation Report reveals that by 2050 it’s necessary for a 90 percent reduction in...
Cookies aren’t just tasty treats for marketers—up until now, they’ve been an essential food group for comms pros to learn about consumer preferences and behavior. And this places us at a pivotal moment for digital marketing—with Google getting ever closer to...
Cost optimization is the holy grail for any startup. Amazon Web Services (AWS) offers marketing and PR teams the opportunity to boost campaign performance and make data-driven decisions. AWS enables these teams to easily manage and deliver content globally, optimize...