In a business landscape, communication means a lot. The company’s success and growth perspectives largely hinge on the positive relationships with its stakeholders, be it customers, employees, investors, the media, or the general public. PR professionals work to build...
The world of PR is changing faster than ChatGPT can plan your next vacation—and 2024 is poised to be one of the most transformative years yet. Of course, AI is top of mind throughout the industry and beyond; new ethical and measurement considerations will emerge in...
Visuals have been a marketer’s best friend for a while now, but now with AI in tow, the visual experience has been taken to the next level (or two) and there’s no looking back now—highly optimized video and other imagery are dominant and critical components of the...
In this day and age, it’s important to understand that we live in an extremely connected world, and a direct consequence of this fact is that consumers are increasingly discerning and value-driven. Consumers seek out brands that not only offer quality products and...
Press releases are valuable marketing tools for spreading media awareness and positive publicity. But the competitive landscape is growing, and it’s becoming harder to win over journalists who receive hundreds of PR emails every week. One of the best ways to stand...
Mental health is a crucial aspect of overall wellness that significantly impacts physical health. It can lead to a weakened immune system, high blood pressure, heart disease, and reduced life expectancy. 90 percent of those in PR have experienced some form of mental...
In today’s ever evolving landscape of digital content creation, the significance of rich text editing cannot be overstated. This year, the dynamics of content creation went through a transformative shift due to AI finally breaking into the mainstream, and as we stand...
What if the secret to getting customers to fall in love with your brand was as simple as asking them what they want and then just giving it to them? This question is at the center of a new industry book, Ask & Deliver: Discover the Heart of Your Business by...
With only a few weeks left in the year, one thing is a certainty: 2023 has not been a very good year for old-timers, especially on the political and sports scenes. But in our business, some old-time tenets that date back to the Founding Fathers of public relations are...
When you want to do marketing, it’s essential to understand the pivotal role of authenticity in PR. Nowadays, authenticity has emerged as the linchpin that can make or break a brand's reputation. So, let’s slowly go through everything you need to be aware of in order...
Customer service and public relations have a lot in common. They both shape people’s opinions about your business and can be intentionally leveraged to support your success. The difference is that customer service applies to your customer base and PR shapes the...
Disruption has been the name of the game this year as brands and businesses dropped everything to make AI a top priority, and it should be no surprise that there’s plenty more where that came from. Over the next year, these disruptions, including advancement in AI,...