Every holiday shopping season holds great promise for brands and retailers, and the smart ones watch the early trend predictions and adjust accordingly—and this year (besides affordable pricing), it looks like sharpening up website performance, smoothing out the...
Communicators around the world have more in common than their diverse geographies might indicate. New research from global communications network IPREX reveals that budget challenges, staffing shortages, and language barriers are top challenges across the board. But...
Brand building is like a coin—it has two sides. One is all about building customer loyalty, while the other (and equally important) is creating brand advocates. Brand advocates are happy customers who step up the game for you by spreading good words about your brand....
As a seasoned public relations professional, you know that any PR strategy worth its salt includes creating and distributing press releases when a newsworthy story emerges. But writing a good press release is no easy feat—especially when pressed for time. Even if you...
Can you picture navigating a ship without a compass? That’s how PR professionals operate without social listening in the current digital landscape. As conversations shift online, brands face the challenge of keeping up with real-time chatter that can make or break...
Just as consumers are expecting brands and businesses to embrace the tenets of Purpose in their statements and actions, so too are employees. New research from global research and advisory firm McLean & Company highlights the impact that failing to see their...
They're busy. They’re stressed. And many are doing it all on their own. Yet despite all that, more than three-quarters (77 percent) of them are happy in their jobs. Welcome to the messy reality of working in social media marketing. Still a relatively young gun in the...
Public relations, an industry historically characterized by human ingenuity and personal touch, is undergoing a transformative revolution. The powerful synergy of AI and automation in PR lies at the heart of this transformation. As technology progressively embeds...
Greenwashing is a word we first heard years ago, and it's an interesting term; greenwashing refers to businesses that claim to be eco-conscious, yet, in reality, aren’t worthy of the term. Businesses may say they're ‘green’ or ‘sustainable,’ but their actions may say...
Packaging companies have a tough sustainability challenge—this industry sector has relied on materials like plastic since its onset, but in an age where landfills are overflowing and oceans are littered with plastic waste, they are under growing scrutiny from...
Summer may be slipping away, but Bulldog traffic remains red hot. August was another stellar month, with near-record site visitor numbers, and lots of thought-provoking content in our original research-based articles and contributed content. Hot tactics-focused topics...
Gen Z and other younger people entering the workforce are not bringing their parents’ submissive mindset to their new employers. They have unprecedented expectations that are rattling the cages of traditional leadership and redefining the way leaders and staffers...