A new report from strategic comms firm Greentarget and consulting firm Zeughauser Group finds that C-suite executives and in-house counsel are asking for more diversity, equity and inclusion-related content from their law firms and professional services providers than...
Humans developed multiple complex writing systems to communicate with each other, and they’re often filled with grammar and spelling rules that affect the meaning of their sentences. A simple misplaced comma or an incorrectly used semi-colon can convey a different...
Despite the current economic outlook, 58 percent of retail marketers surveyed are investing in customer experience tools to drive revenue and evolving their customer service approach to deliver more interactive, unified engagements, new research from customer-focused...
Most travel marketers will tell you that developing an effective marketing plan is one of the biggest challenges there is. There's a lot of rivalry for customers' attention among the many travel agents, airlines, and hotels out there. This is why many ads that aim to...
In many businesses, but almost certainly in PR, it is impossible to do anything without using software or a device connected to the internet. These software packages and devices need to communicate with each other, which is made possible by using APIs. You may not be...
A new survey report from research, ratings, and reviews platform GoodFirms analyzes the current state of social commerce, its key drivers, opportunities, challenges, and future scope. The research reveals the most successful marketing strategies used in social...
No matter how great of a product a business might develop, if the company's customer service isn't reliable and helpful, or simply difficult for consumers to reach out to, other people will eventually hear about that, and the company will lose out on customers. That's...
Media intelligence gathered through media monitoring is an insightful and informed way to make good sales, marketing, and PR plans, as well as help brands track, manage and recover from crisis (if not prevent one altogether). Since your brand value can be severely...
Most of us spend about half of our waking hours working, and ideally we’d all wrap up the workday feeling rewarded and fulfilled. That may be asking a lot, but according to a new survey, the reality is much worse than you might think—nearly half of employees worldwide...
When seeking to recruit the top talent in any industry, it is important to understand the recruitment process in much the same way as you would when marketing your company to grow a consumer base. You want to be seen as being miles ahead of the competition and in this...
Over the last few years, Agile practices have extended beyond software development and the IT team into other business units such as marketing and HR. New research from digital transformation tech firm Digital.ai finds a significant opportunity to refine and mature...
Disruption has practically become commonplace in the post-pandemic business world. What does the coming year have in store? With bold predictions and forecasts, the second annual Charting Disruption 2023 research report from exchange-traded funds provider Global X...