As Twitter has been taken over by Elon Musk, the state of the platform is unpredictable, especially due to recent talent layoffs as well as rising concerns of misinformation, distrust and hate speech. These concerns are matched with the potential for the entire...
The public relations industry is changing at a dizzying pace. Now more than ever, conventional PR wisdom is being called into question. In its place, new approaches are blossoming, we are dealing with a global economic downturn, and PR professionals are thinking more...
New research reveals that senior retail leaders are more pessimistic about consumers’ confidence to spend over the holidays in the face of rising inflation than consumers themselves indicate. The report, from next-gen experience management firm First Insight, reveals...
Running a software-as-a-service (SaaS) campaign involves taking numerous actions across a range of media outlets to raise awareness around your product. A successful PR campaign can create the required buzz, leading to more inquiries and sales. SaaS firms operate in a...
Imagine your boss issues the following email at the end of the day: “I’m bringing in bagels tomorrow morning.” Yay, bagels! You make a mental note to skip breakfast tomorrow to make room for schmear. Then your boss emails: “I’m going to prioritize bringing in bagels...
Instagram brand engagement rates saw a slight uplift in Q3, and the engagement rates for other social media brands remained consistent with the previous quarter, according to the Q3 2022 Social Media Benchmark report from unified CX platform Emplifi. Looking at the...
People can't seem to get enough of fashion. This industry has grown immensely in the last few years, and it doesn't show signs of stopping. One of the contributing factors is the rise of digitization, which was brought on by the Covid-19 pandemic. People could no...
Over the next few years, social media is only going to become more important. If you want to stay ahead of the curve, you need to start mastering some key skills now. In this article, we will discuss some of the most important social media skills that you should focus...
New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data. The firm’s...
In a competitive market, many brands will look to diversify their marketing efforts. Leveraging the right marketing channels for your brand is a great way of reaching new audiences without overspending on your marketing budget. This could lead you to turn your...
Traditionally, small PR tech companies haven’t presented much competition to the likes of PR heavyweights like Cision and Meltwater. Offering a wide array of tech services such as media monitoring and campaign management, the market’s largest PR tech companies have...
New analysis of commitments to emissions reduction and data from the 2000 largest public and private companies around the world reveals that while more than one-third (34 percent) of the largest companies are now committed to net zero, nearly all (93 percent) will...