The holidays are usually seen as one of the most challenging times for public relations and marketing teams. People start to shift their focus from business considerations toward celebrations and relaxation. The tools and tactics you utilize during the rest of the...
On December 6, 2021 I started working at Jmac PR, my very first PR agency, as an Associate Account Executive. Now here we are, almost a year later, and I am currently an Account Executive for multiple client accounts. Before this job, I had interned at other places,...
A new research report from edge experience company SimplicityDX uncovers significant discoveries in how Gen Z shops and their use of social media this holiday season. Eighty percent plan to use social media to find gifts this year, with 41 percent planning to use it...
Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform. The staff resignations, advertiser departures, account suspensions...
Anyone who has been in marketing eventually is advised to “write like an eighth grader.” People who offer this advice may cite legitimate literacy studies showing that the “average American” reads at the level of a seventh- or eighth-grader. If that is true...
With the pace and complexity of operations in digital retail rising rapidly, most brands feel inadequately prepared to deal with new digital disruption challenges—fewer than half of retailers believe they can effectively manage all aspects of their digital operations...
Live video works because it's interactive, unedited, and immediate. It feels like you're right there in the moment with the person or brand who is broadcasting—and those attributes are exactly what makes them such a powerful marketing tool. A high-quality stream...
From predicting future purchases to customer churn, marketers have strategized around the criticality of consumer data insights for years—but the reality is that more than four out of five marketing execs report difficulty in making data-driven decisions despite all...
As a business owner, you know that positive PR can make a big difference in your bottom line. But what are the best ways to create and maintain a good reputation? Here are four PR strategies that every business should use: 1. Keep your customers happy This one is...
What makes content effectively stand out for the clients of professional services firms in today’s volatile economic and geopolitical landscape? A new research study from strategic communications firm Greentarget and consulting firm Zeughauser Group finds that...
The holiday season is one of the busiest shopping times of the year, with 91 percent of consumers planning to celebrate the winter holidays. And according to the National Retail Federation, the holiday season drives 19 percent of annual sales across industries. It's...
Between finding the right angle to create a newsworthy story, choosing a distribution platform, and creating a press release, companies have a lot of work to do to be able to create effective public relations campaigns. To create an effective and successful campaign,...