Big data is one of the most exciting and powerful tools for marketers. It can help you make smarter decisions, target customers more effectively, and improve the ROI of your social media marketing. Here are some ways that incorporating big data into your strategy can...
The pandemic has shed light on how fast the world can change in a short amount of time. As a result, organizations and their vendors need to be able to adapt their strategic plans to accommodate risk on an unprecedented level. New research from IT research and...
Public relations practitioners today need tools that are strategic and analytical. Fortunately, there are many resources available that help them manage tasks, streamline workflow, analyze data, share documents securely and track performance. Here is a look at some of...
The TotalSocial “Movers and Shakers” are consumer brands that showed the most improvement over the past year in driving the quantity and quality of consumer conversation—offline and online. The brands on our “Movers and Shakers” lists are very diverse. The top 20 is...
With consumers spending more time on video-dominated social platforms like TikTok and Instagram, some might think that the written word has had its day. Not so, says new research from editorial services firm Accuracy Matters—correct spelling and grammar still matter...
Companies have a media kit to provide a quick snapshot of their brand to their current and potential clients, journalists, other brands, influencers, and media companies. Thus, this kit needs to assemble attention-grabbing and informative content that offers your...
All organizations need to have good public relations. This includes companies that primarily provide PR services. When you run a PR company, you need to be able to prove that you can successfully provide PR services for companies of all kinds, including those who need...
As businesses seek to integrate sustainable practices into their core business models, the issue is becoming increasingly important in the corporate world, reveals new research from Singapore-based continuing education and training provider NTUC LearningHub. However,...
Marketing your new business can be a daunting task. Where do you start? How do you get the word out there without breaking the bank? Here are 5 PR tips to help you get started: 1. Make a list of your target audiences Before creating an effective advertising campaign,...
Newly released research from customer service firm TechSee focuses on the impact of the pandemic on consumer behaviors, with key findings showing a significant loss of product-dependent brand loyalty. The data show that more than one in three US customers lack brand...
One of the goals as a business owner is to manage a profitable operation that has a steady increase of customers. With the constant changes within your facility, this can be a challenge. When you show your care for your clients, support your employees, and adapt as...
With digital adoption strategies accelerating in the post-pandemic retail landscape, along with physical retail’s continuing struggles, WiFi solutions firm Purple sought the views of 1,500 shoppers with grocery, fashion & apparel, and big box retailers in the UK,...