Media Monitoring The Ultimate GuideYou’ll Learn What it is and why it’s important Who should be using media monitoring – and the surprising ways that 5 kinds of organizations can benefit from it What to monitor - 4 things you must monitor if you don’t want to miss out...
Resources
Database Guide
MEDIA DATABASES The Ultimate GuideYou’ll Learn Just what exactly a media database is and who's in them Why you desperately need one – hint: media relations are important! How to use one - we break down the various ways to search and find the influencers that matter to...
Anatomy of a press release (+ free template)
PRESS RELEASE ANATOMYWhat makes a press release a press release? Regardless of their purpose—breaking news, product launch, new hires—most press releases follow a similar format. To get started writing your own, you’ll want to have a solid understanding of all the...
Social listening: How to turn social media conversations into business benefits
SOCIAL LISTENING: HOW TO TURN SOCIAL MEDIA CONVERSATIONS INTO BUSINESS BENEFITS Social media is a gold mine of information. Unfortunately, for every nugget of gold, there’s a ton of rock. Without the right tool to help you dig up the conversations that matter...
How to Get Journalists to Stop Ignoring You
How to Get Journalists to Stop Ignoring You:The Three Media Relations Practices Every PR Pro Needs to Implement Right AwayAre your pitches failing to land coverage and you’re not sure why? Katy Pollard, founder of Listening Pig PR in the UK is a former journalist...
How Much Do You Make? PR Salary and Satisfaction Report 2021
A special report from Agility PR SolutionsHOW MUCH DOYOU MAKE?THE SALARY AND SATISFACTION LEVELS OF PROFESSIONALS IN THE U.S. PR INDUSTRYHow much money do you make? It’s an awkward question, we know, but one we thought important to ask. And we didn’t stop there. In...
Influencer Program: How to Harness the Power of Influencer Marketing for Your Brand
Five years ago, the value of influencer marketing was estimated to be worth $1.7 billion. It’s grown exponentially since then. In 2021, it was worth $13.8 billion. Any brand, no matter how large or small, can tap into this market by building a digital influencer...
The Trusted Resource: How to Become a Journalist’s Go-To
THE TRUSTED RESOURCEEmpty headingTo be a successful PR professional, you must care about relationships. We have it on excellent authority—from PR pros, and former and working journalists—that gaining coverage is not about building the biggest list you can and...
Pitching the Media: How Do You Measure Up?
PITCHING THE MEDIA: HOW DO YOU MEASURE UP? 2021 MEDIA RELATION SURVEY REPORTWhat are the industry norms when pitching the media? We asked over 3,700 PR and communications professionals about their media relations practices—and they didn’t hold back. Pros from around...
Content Amplification
CONTENT AMPLIFICATION Empty headingYou've created an amazing piece of content. Now what? Many organizations invest valuable resources into the creation of quality content—only to fall short when it comes to promotion. Don't let your content gather pixeldust. Magnify...
Navigating A PR Crisis: How Media Monitoring Can Help Identify, Respond & Manage Crisis Response
Media monitoring is listening to who’s saying what about your brand, your competitors, your industry, and any other topic that’s important to you and your operations. It feels like you've been punched in the gut. Your boss is standing there in front of you – furious...