Who’s the most influential person on Twitter? Well it’s not the account with the most followers. But you’d be forgiven for assuming so; the person with the biggest microphone is usually the loudest. But the conception that the most influential social media users are...
The Royals on Twitter: the who and where of their visit
A week since the Royals have left Canada, and the Twitter storm has arguably come to its end. But while Will, Kate, George, and Charlotte were on Canadian soil, the storm raged. We at MediaMiser used our analysis software to analyze these tweets for mentions of where...
Amazing Race Canada S4E10: Shrieking and treachery drive a bump in Twitter engagement
Episode 10 began with a bang, not a whimper, as Jillian let loose with what has come to be her trademark scream after Emmett accidentally dropped a gift basket. Twitter responded immediately. Jillian is the most annoying person on the face of the planet! That scream...
Amazing Race Canada S4E8: Cuban Crickets and Machete Madness
Cigars, rum, beaches, various Castros, and Canadians running amok across Havana ━ for a brief time yesterday, this is what Cuba was, as the Amazing Race Canada made the largest Caribbean island its destination for Episode 8. But despite Cuba’s offerings, despite the...
North Carolina’s LGBT law: State tourism takes heat on social media in Q1
For any U.S. state, the travel and tourism industry is key to maintaining and elevating economic well-being. Organizations spend millions of dollars a year in direct and blanket advertising to not only attract people to visit their locales, but to also build their...
Top beach destinations in the U.S. for Memorial Day Weekend
As eager vacationers prep for their Memorial Day weekend, some of you may still be deciding on a last-minute sunny destination. And since there’s no shortage of these across the U.S., why not let us do the work for you as we break down some of the prime locations as...
Who were the top social influencers of the PRSA 2016 Travel and Tourism Conference?
As summer quickly approaches, people begin dreaming of trips, vacations, and time away from their everyday lives. The Public Relations Society of America (PRSA) aims to arm travel and tourism PR professionals with the tools and knowledge they need to be successful...
Heading up to the cottage, cabin or chalet? It all depends on where you’re from
Cottage? Cabin? Chalet? Say each one right now in your head. Each one makes sense, but chances are only one of them will feel right to you. With the Memorial Day weekend fast approaching, and Canada’s Victoria Day long weekend now behind us, many sun-seekers are no...
In amusement park ‘arms race’ of 2016, Universal Studios’ Harry Potter takes the crown
Can you remember your first amusement park ride? Close your eyes for a moment – can you feel it? The wind in your hair, the smell of cotton candy, your friend screaming next to you, and the lurching metallic clicks underneath you as you feel yourself pulled skyward....
Cruise companies get PR boost from Cuban announcement
With recent news that Caribbean cruises will soon set sail for ports of call in Cuba, both vacationers and cruise operators alike are, understandably, salivating at what could be the U.S. tourism industry’s ultimate greenfield market. After all, it’s a country that...
PR Lessons from the Brazil Tourism Board
Brazil has had a very rough 2016. So rough in fact, that John Oliver’s latest rant, this one on the country’s recent travails, made just one passing mention of the Zika virus (focusing more on ongoing political turmoil in the country). But Zika has dominated the...