The Toronto Blue Jays are on a tidy little run these days, having won 21 times over their last 26 games, and look destined to get back to the postseason for the first time since winning the World Series in ’93. But while the boys in the locker room are playing like...
Sometimes when you’re first starting out, finding the right tools to implement effective public relations and communications strategies can be difficult—especially if you’re strapped for cash. Below is a list of free tools and resources that you can use in all aspects...
With journalism, advertising, public relations and more, the field of communications is broad and expanding further every day with the introduction of new tools like Periscope, Snapchat and their ilk. Even in a specifically targeted program like communications,...
In episode 7, the Amazing Race Canada left the outdoor playground of Sudbury, Ontario and travelled to the city of Saskatoon, Saskatchewan. As mentioned in last week’s blog posting, the citizens of Sudbury mobilized during the previous airing of the Amazing Race...
I was as disgusted as everyone else by the news that former Subway spokesguy Jared Fogle pled guilty to child pornography charges, including paying for sex with two minor girls. Looking at this through the prism of public relations, this development either potentially...
June 29 - Wing Spanorama, the leading brand for strategic paragliding innovation and success; is today announcing that it is today releasing the most significant, most forward-thinking, most outstanding photos of paragliding on its website! After years of strong and...
If you watch just one video on YouTube today, perhaps you’d like to make it this one. It’s titled ‘The Most Boring Viral Video’, and it sure looks, at first glance, like it might be. But give it a minute…or at least 30 seconds. You may change your mind.. First posted...
How much does Sudbury love the Amazing Race Canada? Enough to have a public airing of Episode 6 on a giant screen outside Science North and to generate an incredible 33.1 per cent of all tweets during the day of the show — almost twice the amount activity of the next...
Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media—Internet, television and magazines—at high rates, according to the summer installation of J.D. Power’s 2015 U.S. Automotive Media and Marketing Report, which provides an...
Big data implementations are deployed across the organizations of 55% of the 206 respondents to take the 2015 SANS survey on Security of Big Data Environments, while an additional 28% plan to develop such implementations in the next two years. They are using their big...
In a very short time, online TV sources have become more common than not: More than three fourths of TV consumers watch online to some extent, and the average pay TV customer uses two or more online TV sources in addition to their cable subscription. So now that...
In business, when success comes knocking, so do the reporters. Speaking to the media is an art, and even the most seasoned executives have turned simple interviews into corporate nightmares. The truth is there’s no such thing as a casual interview—but the best...