The banking and financial industry are not immune to disruption and this was the focus on this week’s The Disruptors, on BNN. The show focused mainly on three companies: Payso, a company looking to disrupt your wallet; Grouplend, which crowdsources loans; and...
There’s no question that both marketing and PR want more C-suite influence, but according to a study by a Baylor University researcher, corporate communicators and marketing teams are often in direct competition to be in those coveted boardroom seats. “So few seats...
New research from loyalty and marketing agency Customer Communications Group (CCG) shows marketers three ways to recycle content marketing and conserve resources while keeping the content funnel full. “Even with a solid team of content creators, it can be a challenge...
On this week’s BNN’s The Disruptors, Bruce Croxon and Amber Kanwar conduct interviews with Wattpad, Pressboard, and Eyecheck. They also discuss Sofia Vergara and Snapchat, Uber delivery service VS FedEx, Facebook’s partnership with newspaper publishers, and Jim...
When one thinks of computer technology or software in the context of brand loyalty, most people think Apple. But over the last two decades, Microsoft has also done an admirable job leveraging its loyal user base to help other Microsoft customers -- many in Microsoft’s...
This week on BNN’s The Disruptors, I paid special attention to Bruce Croxon’s chat with Freshbooks CEO Mike McDerment. Being an entrepreneur that has bootstrapped a company from nothing, looked for financing, and was eventually acquired, I could relate to Mike...
According to the Pew Research Center, 74% of all internet users use social media. Though this percentage is taken from a study performed in January 2014, it’s safe to assume that the number has only increased. It’s undeniable that social media has become an important...
Recently I was asked through a journalist query about the new trend of brands understanding the great value of associating their products or ideas with positive emotions in order to persuade audiences, customers, voters, etc. You might think this concept is intuitive...
It’s now the third week of BNN’s The Disruptors and the show’s co-hosts Bruce Croxon and Amber Kanwar are really finding their groove. Interviews with potential disruptors — such as Kanwar’s interview with Brainsights — are interesting, but most compelling are the...
Republican presidential candidate Rand Paul has a problem with female reporters, that seems pretty clear. But the fact that he has repeated his condescending behavior during what he calls “contentious” interviews is a bigger issue. The Jheri-curled candidate most...
Customer loyalty is extremely important to any brand. But when it comes to soft drinks, beer, wine, and spirits, people want consistency. These types of consumer products evoke emotions and even help define the person consuming them. So when companies change...
In late February, Google announced it planned to introduce changes to its ubiquitous search algorithm on April 21 to “help users discover more mobile-friendly content.” What this means is that if your website isn’t programmed to display responsively on a mobile...