2024 State of Digital Trust: The gap is widening between companies earning trust and those who struggle—and so is the success rate

by | Mar 14, 2024 | Public Relations

While digital trust overwhelmingly remains a critical focus for all enterprises, new research from digital security firm DigiCert shines a light on the growing divide between the “leaders”—those who are getting it right, and the “laggards”—those who are struggling.

The firm’s 2024 State of Digital Trust report, based on a survey conducted by Eleven Market Research, checks in on how enterprises around the world are managing digital trust in their organizations. The difference between leaders and laggards revealed some clues and potential best practices when it comes to digital trust.

digital trust

The top 33 percent digital trust “leaders” enjoyed higher revenue, better digital innovation and higher employee productivity. They could respond more effectively to outages and incidents, were generally better prepared for Post Quantum Cryptography and were more readily taking advantage of the benefits of the IoT. 

Meanwhile, the bottom 33 percent “laggards” performed comparatively poorly in all those categories and found it harder to reap the benefits of digital innovation. In addition, the leaders were more likely to centrally manage their certificates, more likely to employ email authentication and encryption (S/MIME) technology, and generally employed more mature practices in digital trust management.

The 2024 survey included a series of questions to determine how well (or poorly) each respondent was doing across a wide range of digital trust metrics. After the scores were totaled, the respondents were split into three groups: leaders, laggards, and those in the middle.

digital trust

Comparing the results between leaders, laggards, and those in the middle, notable differences emerged:

Leaders exhibit far fewer issues on core enterprise systems (no system outages, few data breaches, and no compliance or legal issues) and experienced no IoT compliance issues, whereas half (50 percent) of the laggards did so. Leaders also have significantly fewer issues due to software trust mishaps—for example, none of the leaders experienced compliance issues or software supply chain compromises, compared to 23 percent and 77 percent of the laggards, respectively.

“As the threat landscape continues to expand, so does the gap between organizations who are leading the way in digital trust and those who are falling behind,” said Jason Sabin, CTO at DigiCert, in a news release. “Those who fall within the ‘leaders’ group and those who are a ‘laggard’ are well aware of who they are. The danger, however, is those organizations who fall in the middle and are not taking action due to a false sense of security.”

digital trust

“For organizations to be champions of digital trust, they must understand and actively implement the structure, processes, and activities that make it possible,” said Jennifer Glenn, research director in the Security and Trust Group at IDC, in the release. “This includes keeping up with changes to industry standards, maintaining compliance with regulatory requirements in each geography, managing the life cycle of digital trust technologies, and extending trust into digital ecosystems. Companies that focus their efforts on digital trust — and make it a strategic imperative for the business—the benefits are notable, including reliable uptime, reduced risk of data compromise, and improved user trust.”

Download the full report here.

Dallas-based Eleven Market Research administered the survey to 300 IT, Information Security and DevOps senior and C-level managers from enterprises with 1,000 or more employees in North America, Europe, and APAC.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


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