5 comms-focused tips for improving company culture

by | Sep 9, 2019 | Public Relations

Many people talk about company culture when discussing the success of a business and its appeal to new employees—but what does this actually mean? The company culture of your business is the environment that you are working in, the goals and the shared beliefs.

In 2019, having a good company culture like big businesses such as Google is very important. Here, we are going to give you some of our top tips to help you improve your company culture. Keep reading to find out more:

Be clear in communicating goals

Our first tip for those who want to improve their company culture is to be clearer with goals. If you have goals that everyone has agreed on, then you can see how you can work towards a common goal. You should have a main goal and several smaller goals that can be adjusted as time goes on. When the management sets all of the goals, the company culture can be negatively affected. Try to include everyone and this will benefit your company.

Stay flexible

In 2019, many businesses are being praised for being much more flexible in the kind of roles that they offer. A good company culture often involves flexibility that includes better work hours and flexible working. Can your employees work from home? If it is possible then why not let them do this from time to time when they need to? The more flexible you are, the more your team will see that you are doing what you can to make their work-life balance better.

Improve benefits and perks

Another great way to improve the company culture in your business is to improve your benefits scheme. A good way to do this is to invest in employee benefit software that offers flexible benefits depending on the needs of the business and the employee. Personalisation is key here and you will see how this positively impacts your business and your company culture in no time at all.

Encourage personal growth

While your main aim might be to encourage growth in your business, you will find that there are other ways that encouraging growth can improve your business. Try to encourage your employees to grow within your business and really make a positive impact on it. Promote those who deserve it and don’t let them fester at the bottom of the chain until they have enough and leave. Reward your staff and this will, in time, improve your company culture overall.

Integrate more tech

Our final tip for those who want to improve their company culture is to try to integrate more tech into the workplace. As time moves on, we are being offered more technology to work with, so it would be a waste to ignore these and not put them to good use. Think about adding Skype for meetings, Trello for work organisation and more. If you can make things easier for your employees, then make sure to do it. Then, they can have more time to get the work done on time.


If you really want to improve your company culture in 2019 then you should make sure to follow the advice that we have given you here in this article. Think about integrating more tech in your office environment and make sure that you are being as flexible as possible. If you can do this then your company culture will improve, and word will spread of this over time. Soon, you’ll be known for having a good company culture that promotes happiness and hard work every single day.

Emily Roberts
Emily Roberts is a young writer who is passionate about literature and blog writing.


7 benefits of building authentic relationships with influencers

7 benefits of building authentic relationships with influencers

In today's digital landscape, influencer marketing stands as a formidable tool for brands aiming to reach target audiences and build brand awareness. However, just investing in popular influencers isn't enough. Consumers are looking for authenticity and can easily...

Maximizing the impact of influencer marketing on consumer behavior

Maximizing the impact of influencer marketing on consumer behavior

Influencer marketing has emerged as a pivotal strategy in modern digital advertising, leveraging the popularity and authority of individuals with large followings on social media platforms to promote products and services. Unlike traditional celebrity endorsements,...