As a leader at a growing agency, you know how important it is for you to constantly explore expanding the channels and tactics of your service capabilities. Especially during times of economic turmoil, the more diverse your value offering is, the more likely it is that clients will want to work with you—and continue working with you.
That’s where white-labeling can make a big difference. Essentially, white-label partnerships help agencies expand their service offerings efficiently and provide specialized services, which give them a competitive advantage.
By white labeling, you’re able to offer more without having to develop any new tech or specialized expertise on your own. This helps growing agencies target multiple niches, get bigger contracts from their existing clients, create bespoke service bundles optimized for clients’ individual situations, boost retention, and capture a bigger market share.
In this article, let’s look at five such opportunities (and tools to make the opportunities possible) that will help you accelerate your agency’s growth while delighting your clients.
1. Customer relationship management
Customer relationship management includes time-consuming tasks like handling lead nurture, retention, service queries, payment processing, and managing appointments. Doing it all can be challenging for your small business clients because of resource constraints.
Partnering with vcita, for example, allows you to solve these problems for your SMB clients through its all-in-one client management solution where they can easily take care of administrative tasks such as online scheduling, payments and invoicing, and lead nurturing through email and SMS automation.
As a white label-ready platform, you can create your own agency-branded version of vcita, empowering your clients to handle their own customer relations, appointment booking and billing – and giving you a powerful springboard for assisting with these areas as a service. You can also integrate custom tabs into the app, allowing you to upsell with even more service types.
2. Search engine optimization
Optimizing website architecture, keyword research, and sitemap management are just a few of the many things that help improve your client’s search engine results page (SERP) rankings.
SEO requires your clients to have expertise in the field, the necessary tools to carry out such tasks, and most importantly, the time to do them. WebCEO, an agency-branded white-label SEO platform, enables you to manage these processes for your clients to improve their SERP rankings and gain more organic visibility through SEO.
You can help your SMB clients with keyword research, site audits, backlink analysis, social media mention tracking, and more from a white-labeled single platform. Furthermore, you can offer your own customized SEO toolkit based on your clients’ requirements.
3. Social media marketing
Social media marketing entails using platforms like Facebook, Instagram, and LinkedIn to build brand awareness, promote products and services, and engage with your audience. Your SMB clients might find managing their social media campaigns challenging, as it requires consistent effort on various channels with continuous learning over a long period of time.
Your agency can use Sendible, a white-label social media management tool, to create engaging designs, collaborate with clients, generate insightful reports, monitor social media mentions, and much more.
Apart from managing multiple social media platforms for your clients and streamlining social post approval workflows, you can also integrate other services you provide into the Sendible dashboard to deliver a smooth experience to your clients.
4. Website development and management
Choosing a visually appealing design, determining the layout, and taking care of technical aspects like hosting and security are some of the many processes that your SMB clients need to complete efficiently to deliver a great user experience to their web visitors.
Apart from creating and maintaining those said processes, they also need to invest capital in human resources and tools that make building and managing their website difficult. You can address this pain point of your clients with Weblium, a white-label website-building tool, which allows you to build websites 3x faster than other platforms by letting you choose from 300+ templates.
You can use it to smoothly collaborate with client-side stakeholders and various agency-side departments for easy, scalable project pipelines. Furthermore, Weblium’s website builder doesn’t require any updates, has a simple yet elegant editor, and comes with SEO tools that help you manage your client’s websites easily.
5. Lead generation and scoring
Generating leads that convert involves attracting the right crowd to your website and collecting their contact information. Scoring leads involves closely monitoring their interactions with your content and rating them on a numbered scale that reflects how likely they are to buy.
These processes go hand in hand and need to be optimized regularly based on their efficiency in generating a fruitful deal pipeline for clients.
You can leverage Constant Contact’s agency partner program to set up customized lead-generation pipelines and lead-scoring workflows for your clients. Furthermore, you can use these tools to nurture those leads as a service by setting up automated drip campaigns.
Agencies can consider providing the following five white-label services to enhance their service offerings, increase customer satisfaction, and drive business growth:
- Customer service management, using vcita
- Search engine optimization, using WebCEO
- Social media marketing, using Sendible
- Website development and management, using Weblium
- Lead generation and scoring, using Constant Contact