6 tips for managing an effective digital growth strategy

by | Nov 17, 2020 | Marketing, Public Relations

Leading an effective digital growth strategy is on the top of most business owners’ and managers’ priority list in 2020, with most businesses now focusing on their online avenues to achieve success. This article will detail some of the best ways that you can boost your digital growth and ensure that you will be able to hold your own on the internet for many decades to come.

Hire an external SEO agency

Although you might believe that you need to be in charge of every role and responsibility yourself, this is not the case. Delegation is key when you are a business leader, and this is especially the case when you are implementing new strategies that you may not have tried before. Although you may have the correct skillset within your team, if you are unsure how to grow online, you should consider looking to hire an external agency that can do all of the hard work for you, especially in terms of niches such as SEO. Hiring an experienced SEO agency, such as ALT agency, will allow you to work with experts to create a professional-level presence online and ensure that you will constantly be able to grow your reach on a digital platform.

Isolate your KPIs

When you are attempting to reach your goals in terms of your digital transformation, however, the most important step that you can take is to isolate all of the relevant KPIs. These can help you to track your progress in much the same way that they help you to check up on your success when you own a physical store or retail premises. Isolating your KPIs will allow you to understand how your business is performing online, and will ensure that you can understand what is the issue if your sales or conversions begin to drop. To work out your KPIs, you should look at the elements of your business which most determine your success, such as website visits, or even conversions from certain adverts or marketing campaigns.

Collect digital insights

However, to see your KPIs and to measure your growth, you need to consistently collect digital insights into your business and your customer’s experience with you. There are many ways in which you can do this, and these include asking for customer feedback after they have used your website or made a purchase with you. You can get this customer insight by sending a follow-up email after an interaction, having a review function on your website, or by signing up to a review website, such as Yelp. For more objective insights, most website builders have a stats page where you can measure your customer interaction levels over time. If you are struggling to do this, you should hire a data analysis company to do this in your stead.

Get funding

Even businesses that are operating out of a digital world need funding, and it is important that you are able to generate a stable revenue so that you can finance the reinvestment that a growth strategy requires. If you are unable to get this through your sales, there are many grants and loans from the government and tech companies on offer each year. These can help you to invest in the gadgets and software that you need, as well as services such as web development agencies and even website hosting. Once you have collected this funding, you can then continue to scale up your business and ensure that you can focus on the elements of your company that are beginning to find success on digital platforms.

Involve your team

As well as employing external aid to make your digital growth strategy a success, you should also involve your team. There is a reason that you chose to employ your team members, and this is likely due to the skills and experience that they need. Then, you should utilize the years of knowledge that you have within your firm by asking them for ideas. You can also host meetings to discuss your strategy with them and allow them to critique and generate actionable steps that you can then use to grow the success of your company.

Focus on a multi-channel strategy

One of the largest mistakes that business leaders make, though, is focusing only on one channel of digital growth, such as their website. However, to promote your business’s growth online, you need to adopt a multi-channel strategy, working with a website, social media, and business networks, as well as search engines and PPC advertising, so that your business can be successful. You should also try to adapt your business for mobile phones and apps, as this will help you to reach a wider audience and to boost your sales.

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Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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