Data security: New report reveals insights on managing critical data

by | Dec 23, 2022 | Marketing, Public Relations

Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood. A new survey report from enterprise software firm Rocket Software explores the urgency and top priorities when it comes to content management.

The firm’s new study, Content Management—The Movement to Modernization, finds that content and system security are paramount, with 60 percent of respondents citing it as the most important feature in a content management solution. The findings also highlight the power and effectiveness of integrated automation to manage data that is not easily quarried or organized.

The research reveals other features that would significantly improve their content management including the ability to apply automation and rules-based redaction (full or partial) to protect sensitive data (62 percent), the ability to manage content types regardless of size or origin (61 percent), having a single view of content from across multiple, disparate repositories, databases and file systems (61 percent) and the ability to access content anywhere, anytime on any device (60 percent).

Data security: New report reveals insights on managing critical data

A large majority (81 percent) of respondents from organizations with 1,000-4,999 employees said they would gain a competitive advantage if their organization’s current processes relating to information security and compliance could be automated, including the management of the data associated with these processes. Integrated automation within a content management solution can help alleviate the challenges posed by stringent compliance regulations by removing the risk of human error. The ability to securely leverage content assets to enhance market share, build customer relationships and improve business outcomes in a compliant and secure manner gives organizations a significant advantage over their competition.

Data security: New report reveals insights on managing critical data

Additional key findings of the survey include:

Content management solutions must be compatible with cloud and mainframe software

Powerful IT environments and successful content management go hand-in-hand, which is why hybrid infrastructure has become popular among organizations. Seventy-four percent of respondents stated that their organization’s content resides both on premise and in the cloud.

Content management challenges continue to threaten organizations

More than third (thirty-seven percent) of respondents said employees saving content on shared and personal drives presents the greatest challenge to their company’s ability to manage content successfully. Employees communicating along multiple channels while saving data on personal drives leaves the organizations vulnerable to content sprawls—when sensitive or valuable content assets are left unmanaged throughout various systems. To solve for this, organizations should prioritize content management solutions that can handle the totality of their enterprise data—going beyond data centers to places like shared and personal drives.

Data security: New report reveals insights on managing critical data

“Failure to effectively manage content poses a great risk to organizations not prepared to handle vast amounts of data, which must be handled in a secure and compliant manner,” said Chris Wey, data modernization president at Rocket Software, in a news release. “Organizations need to at once be able to reap the most value from their data and ensure they are compliant with the ever-changing regulatory market—robust content management solutions are the answer.”

Download the full report here.

The report is based on a survey of over 500 corporate IT and line of business professionals across multiple industries in the US, UK and Asia-Pacific regions.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


7 ways digital assistants are changing the media outreach game

7 ways digital assistants are changing the media outreach game

In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches,...