Why Chief People Officers see a steep climb to the future

by | Jan 24, 2020 | Marketing, Public Relations

Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite. This is according to a new study by SHRM’s HR business and thought leaders network HR People + Strategy, with broking and solutions firm Willis Towers Watson.

The study, based on direct input from more than 500 executives, examined the key changes shaping the CPO role and identifies a pathway for developing and accelerating this next generation of HR leaders:

  • Virtually all respondents (99 percent) believe CPOs must have the agility and courage to evolve—yet only 35 percent said today’s CPOs are prepared to respond.
  • More than nine in 10 respondents (94 percent) say it’s important to explore accelerating the growth and development of future CPOs, but only about a third (35 percent) agree future CPOs are receiving the development they’ll need to succeed.
  • Only one-third of respondents (36 percent) are prepared to think about how technology can be used to execute work in the future; only a quarter (26 percent) say they have the technical acumen to evaluate new technologies.

Why Chief People Officers see a steep climb to the future

“As the pace of innovation and technological change accelerates in the workplace, CPOs will need to reinvent themselves,” said Suzanne McAndrew, global head of talent at Willis Towers Watson and study co-author, in a news release. “With disruption on the horizon, organizations will require strong, visionary people leaders who can think through the people and talent strategy, and work with management on the business strategy. Unfortunately, as our research shows, most CPOs are not prepared.”

“CPOs sit at the intersection of innovation and growth within organizations with significant impact on all fronts,” said Alexander Alonso, chief knowledge officer at SHRM, in the release. “This work confirms CPOs have the greatest potential to foster the evolution of enterprises by building their own pockets of expertise to meet future workforce demands.”

Why Chief People Officers see a steep climb to the future

The study also found that because work is constantly changing, training and development can no longer be considered episodic events but instead will require perpetual reskilling.

“As the nature of work changes, CPOs need to stop matching talent to jobs and start matching skills to tasks,” said Lisa Connell, executive director of HR People + Strategy, in the release. “CPOs not only need to know how tech will expand or contract demand for different skills, they need to know which skill will be transformed by automation.” Connell adds, “That’s why HR needs to make continuous work reinvention a core capability and build the habit of continuous learning to keep up with this reinvention.”

Respondents also recognize much progress is still needed with digital enablement and understanding how to apply digital technology and automation in the workplace. Only 42 percent had a favorable opinion of their organization’s progress when it comes to embracing technology that builds a consumer experience for employees.

Why Chief People Officers see a steep climb to the future

“While CPOs don’t need to be technology experts, they must understand how changing technology can impact work and the workforce,” said Ravin Jesuthasan, managing director of Willis Towers Watson and co-author of the study, in the news release. “To prepare themselves for the future, CPOs should pursue the five imperatives our study revealed that highlight the skills, behaviors and experiences they’ll need to manage the changing world of work.”

Download the full report here.

The study, “The Future Chief People Officer: Imagine, Invent, Ignite,” is based on direct input from more than 520 corporate executives including CPOs, corporate board members, CEOs and other C-suite executives, and included a survey, in-depth interviews and focus groups. CPOs are the top-level management executives in charge of an organization’s workforce.

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Richard Carufel

Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

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