With trust hanging in the balance for most brands these days, especially when it comes to their online practices, sometimes a basic-to-basics and trusted approach is the best way to go. And new survey research and data analysis from Vericast illustrates why print...

Consumer behavior refers to the study of individuals' actions and decision-making processes when purchasing and using products or services. Understanding consumer behavior is pivotal in marketing as it unveils the complexities behind why consumers make specific...

Data quality is an Achilles heel for virtually every industry, and a common problem is outdated data stacks, especially now since AI programs pull from this data, making insights from good data easier to incorporate, but creating chaos when data is of poor quality. In...

AI-powered email can be described as a process of promoting goods and services with the help of personalized email campaigns, which includes methods like data collection, data analysis and additional observations of the audience or economic trends that may impact the...

A marketing data pipeline serves as the foundation for any modern, data-driven business in the world today. It allows for the easy and seamless flow of information, all the way from source to destination, not unlike a well-serviced car. The pipeline consists of...

Marketing is the route to getting your brand into the public arena and building its presence and reach. But to achieve this your marketing capability needs to be fully developed and up to the task. Marketing capability, that vital mix of skills, knowledge and...

So, you’ve put together an in-depth, strategic marketing plan that you love. You’ve included everything from content to link building, SEO, and email marketing. You’ve even got a brilliant influencer marketing plan in place bringing in leads. But, for some reason,...

Have you finally decided to leverage the expertise of professional digital marketing agencies to help you boost your online presence? Well, I think that’s a great idea!  However, with so many agencies out there to choose from, how will you identify the best digital...

All businesses need a solid online presence, from a slick website to captivating apps. But let's face it: hiring developers can be costly and time-consuming. The low-code revolution may be your secret weapon for creating powerful marketing tools without needing to...

If you’re struggling to fill marketing positions or meet your marketing goals, it might be time to look at the benefits of outsourcing marketing. Outsourcing marketing is quickly becoming recognized as a viable way for startups and SMEs to execute sophisticated...

The data revolution has been a blessing and a curse for businesses and communicators, and the arrival of AI has only made things more complicated. And now, new research from cloud data engineering consultancy Hakkōda finds that virtually all companies are going to...