Our latest PR Profiles guest, Duyen “Jen” Truong, has had a long and successful PR career: she’s received awards for her leadership and client campaigns, including being among PR News’ Top Women in PR in 2019; she’s spent over 16 years at Sage Communications and is...
A PR strategy checklist to help you transform into a powerhouse
PR is essential. It builds brands, it generates trust, and it even drives revenue. You know it. We know it. But unfortunately, not everyone else does. It’s up to you to convince the doubters that PR matters—and that it has real business value. What follows is a...
PR in 2022: Top tips from the Agility webinar and PR Profiles guests
The first couple weeks of January are a time of reflection, but they’re also an opportunity to look ahead and think about how you'll apply the lessons learned from the previous year. To get you started, we’ve curated some of the top tips from our 2022 webinar and...
10 winning PR campaigns from 2022
People are shown up to 10,000 ads a day. With so much digital noise, company messages start to get ignored or hidden by ad blockers, and many consumers feel reluctant to trust advertisements from brands they don’t recognize. To achieve greater brand awareness, you...
The evolving relationship between PR and marketing
Historically, PR and marketing departments in large companies have worked as distinct entities. PR has focused on communicating with the public and maintaining the company's trust, reputation, and public perception. Marketing, on the other hand, has primarily focused...
Don’t wait until you’ve “made it”: Five reasons why startups need PR
As a startup founder, you have a lot on your plate. You're not just building the product and getting it to market; you're working on customer support, fundraising, pitching investors, communicating with partners and vendors, managing employees—the list goes on. With...
5 ways PR and customer service support each other
How do the customers feel while interacting with our brand? This question frames a brand's most crucial decisions, both in person and digital. The reason? A great customer experience is pivotal to a brand's reputation and long-term growth as it promotes customer...