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PR strategy
A PR strategy checklist to help you transform into a powerhouse

A PR strategy checklist to help you transform into a powerhouse

 PR is essential. It builds brands, it generates trust, and it even drives revenue. You know it. We know it. But unfortunately, not everyone else does. It’s up to you to convince the doubters that PR matters—and that it has real business value.   What follows is a...

PR in 2022: Top tips from the Agility webinar and PR Profiles guests

PR in 2022: Top tips from the Agility webinar and PR Profiles guests

The first couple weeks of January are a time of reflection, but they’re also an opportunity to look ahead and think about how you'll apply the lessons learned from the previous year. To get you started, we’ve curated some of the top tips from our 2022 webinar and...

10 winning PR campaigns from 2022 

10 winning PR campaigns from 2022 

People are shown up to 10,000 ads a day. With so much digital noise, company messages start to get ignored or hidden by ad blockers, and many consumers feel reluctant to trust advertisements from brands they don’t recognize. To achieve greater brand awareness, you...

The evolving relationship between PR and marketing

The evolving relationship between PR and marketing

Historically, PR and marketing departments in large companies have worked as distinct entities. PR has focused on communicating with the public and maintaining the company's trust, reputation, and public perception. Marketing, on the other hand, has primarily focused...

5 ways PR and customer service support each other

5 ways PR and customer service support each other

How do the customers feel while interacting with our brand? This question frames a brand's most crucial decisions, both in person and digital. The reason? A great customer experience is pivotal to a brand's reputation and long-term growth as it promotes customer...

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