Exploring the principles of impact relations and getting at the heart of brand authenticity Eight years ago, after deciding that public relations did not accurately encapsulate her agency’s scope, Melissa Orozco, founder and Chief Impact Strategist at Yulu PR, decided...
In this month’s webinar, “Earn more earned media: Why your thought leadership campaigns must be market research-led”, Miles Clayton, founder of Agility PR in the UK (no relation to us), Miles broke down the mechanics of market research campaigns, which in his...
In today's fast-paced world, it's easy to get caught up in short-term goals, fast results, and quick fixes. However, when it comes to public relations, this doesn’t work. While first impressions are still important, taking a long-term approach can be much more...
Why you have to go beyond ‘cookie-cutter’ campaigns to reach the U.S. Hispanic market Yaneiza Echezarraga, co-founder of Twin Minds Media and our latest PR Profiles guest, helps brands and other PR agencies go beyond “cookie-cutter” campaigns and activations to reach...
We have seen ample evidence as to why you should unite your PR and marketing goals, but relationships should be formed and nurtured across other departments, such as HR. Combining the efforts of PR and HR will bolster your company's standing in the community, provide...
Today, brands collect various types of consumer data to help them make more informed decisions. However, several cases of data leaks and breaches from multiple companies in the past have made consumers wary about trusting brands with their data. Additionally, most...
How PR can bridge the trust gap between the government and the public Our latest PR Profiles guest, Duyen “Jen” Truong, has had a long and successful PR career: she’s received awards for her leadership and client campaigns, including being among PR News’ Top Women in...
PR is essential. It builds brands, it generates trust, and it even drives revenue. You know it. We know it. But unfortunately, not everyone else does. It’s up to you to convince the doubters that PR matters—and that it has real business value. What follows is a...
The first couple weeks of January are a time of reflection, but they’re also an opportunity to look ahead and think about how you'll apply the lessons learned from the previous year. To get you started, we’ve curated some of the top tips from our 2022 webinar and...
People are shown up to 10,000 ads a day. With so much digital noise, company messages start to get ignored or hidden by ad blockers, and many consumers feel reluctant to trust advertisements from brands they don’t recognize. To achieve greater brand awareness, you...
Historically, PR and marketing departments in large companies have worked as distinct entities. PR has focused on communicating with the public and maintaining the company's trust, reputation, and public perception. Marketing, on the other hand, has primarily focused...
As a startup founder, you have a lot on your plate. You're not just building the product and getting it to market; you're working on customer support, fundraising, pitching investors, communicating with partners and vendors, managing employees—the list goes on. With...