Social listening is the process of using software to scan social media platforms for mentions of your brand and/or product, competitors, and industry using keywords, hashtags, or handles. One of the primary goals of social listening is to find and analyze mentions...
Looking for a solution that will help you sift through the billions of daily social media conversations so you can better understand your customers and stay ahead of industry trends? Social listening is arguably one of the most valuable tools for PR professionals in...
The headline is misleading—we don’t think it’s an either/or, but a both/and situation. Media monitoring excels at uncovering mentions in traditional, broadcast, and online media. Many providers also offer social media subscriptions on their platform (like us). But if...
Share of voice (SOV) measures the total amount of brand-generated coverage (could be advertising, marketing, or earned media mentions) versus the total amount of competitor-generated coverage. This measurement can be used to determine the effectiveness of your PR and...