PR News Archive
Meta’s Threads unstitched—8 ways it boosts business engagement
Move over, Facebook and Instagram. If you’re serious about growing your social media presence, there’s a new kid on the block that you’ll want to make friends with: Meta’s Threads. We know what you’re probably thinking: another social media network to get to grips...
SaaS marketing trends: 13 ways to stay ahead in a competitive landscape
In the bustling SaaS arena, new tools pop up every day, and yesterday's strategies become today's afterthoughts. It's not just about having a stellar software solution anymore. The real game? Ensuring your marketing strategy evolves faster than the competition. And...
New research finds 85 percent of companies lack the ability to implement strategy they’ve developed—wasting millions and falling behind
It turns out that companies are pretty good at developing digital strategy initiatives to push their transformation efforts forward—the problems begin when it’s time to execute. New research from portfolio and value stream management firm Planview uncovers common...
3 best practices for boosting PR impact with fresh website content
Every millisecond of user attention is a coveted treasure. Countless resources often get poured into crafting what should be top-tier content, but it's getting harder and harder to make more than a ripple in the ocean of online media. But we've got your back with this...
Brands & retailers are counting on big holiday revenue, but many can’t afford inventory
Brands and marketers are trying to be extra nice leading up to the 2023 holiday shopping season because they really need Santa to deliver this year. But economic vulnerability means consumers will be looking for price markdowns, special deals and promotional offers....
Protecting your “assets”: Tactics to use against agency management’s devious traps
On September 25, a headline in The Wall Street Journal read, “Bosses Say They Want The Truth. Do They Mean It?” How you would answer the question above if it was asked of you could determine your status at public relations agencies—which statistics show is short-lived...
Comms agencies say landing new business has become harder in 2023: New research examines today’s struggles and areas of improvement
The communications landscape has been a struggle for ad agencies, as well as other comms businesses including PR firms, when it comes to attracting and landing new business, reveals new research from RSW/US, an outsourced business development firm for marketing...
Gen Z Reframed: Putting common marketing misconceptions in context
How a Focus Group of Gen Zers Exposed the Perils of Surface-level Assumptions About Their Generation Gen Z is so surprisingly wise for its years that older generations—and marketers—may be missing it. As I observed the 13 Gen Zers we recruited for a recent focus...
Automation in focus: Key barriers and opportunities for success
Automation is at the heart of digital transformation-enabled productivity, and the main reason most businesses are anxious to deploy AI company-wide is to realize the tech’s promise of enhanced efficiency and cost savings. New research from data integrity firm...
10 tips for boosting morale at your business—and why they work
High engagement ratings are consistent with a productive workforce. A Gallup survey revealed that a highly engaged workforce is 21 percent more profitable and 17 percent more productive than disengaged staff. It’s clear that engaged employees frequently outperform...
AI trust takes another hit: As businesses rush in with few safeguards, online shoppers have renewed concerns about security
Brands and businesses across all industries are tripping over themselves in a rush to get AI into their operations to boost productivity, generate content, interact with shoppers, improve customer service and lots more. Most business leaders, and certainly...
3 instructive tips for learning and making the most out of SEO
SEO is by no means a straightforward topic, but it's an essential component of digital PR. The good news is that with the right information, you can learn how to utilize it to bolster your online PR efforts. With good digital PR overall, you won’t only increase your...