PR News Archive
6 killer strategies for crafting engaging social media content
For many years now, platforms like Facebook, Instagram, and Twitter have been among the best places for businesses to connect with their audiences. Due to the growing popularity of social media, more and more marketers are deeply integrating such channels into their...
Confessions of a CMO: How hidden costs are reshaping marketing realities
As emerging tech floods into business operations, martech is presenting problems for CMOs, marketing agencies and departments, new research from digital experience platform provider Optimizely finds, revealing that nearly three-quarters (72 percent) of marketing...
Free PR lessons abound if you’re paying attention to the news in 2023
This is Part 1; Part 2 to come at year’s end The first half of 2023 has just concluded, and already a long-time belief of mine—which I have written about and told many times to people who reported to me—has once again been proven true: that a tuition-free Master Class...
The cost of a bounce: New research finds every instance costs brands more than $5—and brands usually never even know
It’s now the norm—consumers see your brand or product on social media and click over to your site to find out more or to purchase. But when they have trouble navigating it or problems with checkout, they bounce—which means they leave without clicking through to any...
Crisis communications in the age of social media: 7 best practices for managing online reputation
In the past, dealing with a crisis meant strategically placing press releases, conducting damage control interviews, and hoping that traditional media would convey your message to the masses. It was like navigating a well-charted course where you had some control over...
5 digital marketing tools to help you develop a robust PR strategy
In today's rapidly evolving digital landscape, establishing a robust PR strategy is no longer a luxury but a necessity. Most people look online to find brands that can fulfill their needs. In fact, according to a report from Visual Object, 76 percent of consumers look...
New research finds most leaders view societal issues as ‘urgent’ concerns for business—and offers 4 ways to turn action into results
Brand purpose is a complex and ever-evolving concept, and no business leader would deny that consumer expectations about the role of business in society are changing dramatically. Causational issues like corporate impact on the environment are clearly important to...
What “earned” analyst relations can do for you
Many PR and marketing professionals hold the mistaken belief that analyst briefings are pointless unless their company has a paid subscription with the analyst firm. Analyst relations are frequently one of the first items marketers seek to remove from our PR...
How to prove the ROI of PR in an uncertain economy: highlights from June’s webinar
It’s the unfortunate reality that during economic downturns, as businesses look for ways to cut costs, their eyes often land on the advertising, marketing, and the PR and communications departments. In a timely webinar, Lucie Szalma, Senior Account Director, and...
9 insights on creating brand differentiation: Strategies to stand out
Brand differentiation is essential in today's competitive markets. Businesses must stand out and create a lasting impression to succeed. It sets a brand apart from its competitors and captures customer attention, leading to long-term success. Building brand loyalty is...
It’s no joke: With leadership expectations and employee needs often at odds, new study finds humor may be the key to bridging the gap
The workplace has been a tremendous challenge for owners and leaders in the post-pandemic age, with many employees preferring to maintain remote, or at least hybrid, work environments despite management concerns about productivity and collaboration—and are willing to...
7 ways your business or brand’s digital PR plays a role in earned media
In the modern era, where digital platforms shape business strategies and community perceptions, a new key player has emerged: digital PR in earned media. The boundless landscapes of the digital world offer a vibrant playground for brands to express their voices,...