PR News Archive
How digitalization can help businesses achieve net-zero goals—5 key insights
The urgent but, for many, elusive net-zero transition goals that companies worldwide are striving to achieve can be aided by digitalization efforts, according to a new report by MIT Technology Review Insights, which explains how digital technologies play a pivotal...
The impact of social media on digital marketing strategies: A guide for PR pros
The impact of social media on digital marketing strategies has been a game-changer, altering the way firms interact with their target audience. With over 3.6 billion active users across the globe, social media has become a go-to platform for people to share, explore,...
The metaverse business metamorphosis is underway—and early adopters will reap the biggest rewards
It looks certain that the metaverse will have a transformative impact on business, and new research from tech services and consulting firm Wipro Limited asserts that brands and businesses that embrace the technology early will reap the biggest rewards. Companies in...
Customer experience marketing: 3 comms strategies for improving CX
Up to 86 percent of customers will leave a brand they’ve previously been loyal to after just two negative experiences. That’s how important CX is to your bottom line. However, PR pros and communicators often ignore customer experience when drafting marketing...
How firms are using third-party data in digital marketing campaigns
Third-party data is used in the majority of digital marketing campaigns—more than half (53 percent) of respondents in new survey research say they use of third-party data in campaigns. The new research from digital data pioneer Datonics explores the use of third-party...
A brief history of influencer marketing—and 2 trends that define its future
In the last decade, influencer marketing has exploded onto the scene and become one of the most popular and effective ways for brands to reach their target audiences. However, the history of influencer marketing dates long before the internet was even a thought....
What’s in store for trade show and event marketers in 2023? New research takes a deep dive
New research from association and nonprofits event partner Personify offers a deep dive into the power of events today, along with changing expectations, unique challenges, expanding goals and demographic shifts—all from the eyes of the exhibitor. The firm’s newly...
Growing pains: A better way forward for fast-rising performance PR
Amidst the New York Times' positive quarterly earnings call in early February was the sustained success of one of the best news media acquisitions ever. Wirecutter, the product recommendation brand it acquired in 2016, showed 20 percent growth in the quarter, its...
How to win at email marketing: An advanced guide to writing for results
Email marketing has become an invaluable tool for businesses of all sizes, allowing them to connect with their target customers, build strong relationships and drive ROI. But mastering the art of using email marketing techniques is no easy task. Crafting emails that...
Is “community” just a brand buzzword? New research warns marketers about overusing the term
Community engagement—whether physical or online—is a key component of the customer experience mandate that consumers have placed on brands and businesses worldwide, but new research from community powered marketing firm Vesta finds that eight in ten consumers believe...
6 ways to measure brand reputation online
In today’s digital world, it is more important than ever for businesses to understand how their brand is perceived. With the rise of social media and online reviews, customers now have a real-time platform to voice their opinions about brands. This means businesses...
Data-mature companies report more revenue and customer satisfaction—how to become one
As communicators are well aware, the need to unlock greater business value from data is clear, and new research from digital enterprise software firm BMC asserts that a well-defined DataOps strategy is emerging as the key to manage and integrate analytics to uncover...