PR News Archive
4 tasks all PR pros should be automating
A PR pro has a lot of tasks to do on a day-to-day basis—and that’s an understatement. Some of these tasks are challenging, some are rewarding, and others are mind-numbingly boring. Fortunately, the latter aspect can often be handed over to automation. Technology isn’t...
A new data architecture: How businesses can address spiraling data costs and complexity
When it comes to maximizing the efficiency of data, brands and businesses are facing a perfect storm of cost, complexity, and talent when it comes to supporting critical analytics and AI initiatives, new research from consulting firm Boston Consulting Group (BCG)...
5 skills every social media manager should possess
Today, digital marketing has advanced significantly, and virtually every business must have an online presence to expand its reach and increase its visibility. Although some brands prefer to do this in-house, it’s also common for companies to hire professionals to...
Even in progressive climate tech field, gender equality remains a challenge
Men are earning an average of 10 percent more than women in climate-related work, new research from climate industry diversity advocacy Women+ in Climate Tech reveals in an analysis of the latest Environmental Jobs Salary Transparency survey, an open-source multi-year...
As AI permeates digital culture, consumers now cite a lack of trust—and fear of malicious intent
From movie recommendations to routine customer service inquiries, Americans now rely on artificial intelligence to inform consumer choices, but new research from consumer and societal solutions firm MITRE on AI trends finds that less than half (48 percent) believe AI...
5 PR lessons from the handling of the Chinese spy balloon and other UFOs
The media—both mainstream and social—have been enraptured in the past three weeks with Chinese spy balloons and various unidentified flying objects traversing U.S. air space. Our government has responded to these incursions in baffling ways, leading to harsh criticism...
6 ways press release distribution helps companies generate leads
While the concept of a press release has been around since the early 1900s, it was in the 1960s that it became widely used as a marketing tool by businesses. When generating leads for your company, PR distribution is still one of the most effective ways to get your...
Inside the 2023 C-suite: Optimism returns, but cost-cutting could include marketing
A new survey of 300 US-based CEOs from hiring operating firm Greenhouse finds that the majority remain optimistic about the economy but continue to explore alternative ways to reduce costs. When prioritizing cost-reducing measures across different business areas such...
2023 events outlook: New report reveals shifts in formats, budgets, and need for better tools
Following nearly two years of rebuilding and refocusing, event marketers and planners will continue to face challenges in the year ahead, citing economic headwinds, changing B2B buying behaviors, and fewer resources as some of the most critical in 2023, reveals...
6 insightful ways data visualization improves your digital marketing strategy
Data has become a hot commodity in recent years, with companies trying new techniques to make better decisions. The exciting news is that well-utilized data has the ability to transform business operations, with recent reports suggesting approximately 2.5 quintillion...
More than 9 in 10 companies struggle with lead lifecycle management issues
Eye-opening new research from low-code automation and integration firm Tray.io reveals that nearly all companies (95.4 percent) are facing annual revenue loss due to operational issues related to lead lifecycle management Of the companies who reported $100M or more in...
New digital trends report reveals 7 predictions for B2B e-commerce sellers in the year ahead
A new B2B digital trends report from e-commerce marketplace Alibaba.com predicts that the coming year will see some enduring trends continue, like the rise of digital personalization and video marketing in B2B e-commerce, along with new trends in the B2B field such as...