PR News Archive
Brands are putting customer relationships at risk with reckless handling of customer data
New research from data-driven customer experience management (CXM) firm Merkle explores what's behind the ongoing disconnect between the high marks brands give to the quality of the customer experiences they create versus the comparatively low grades awarded by...
5 types of workplace conflict—and how to deal with them
Employees face different types of workplace conflicts due to opposing ideas, personalities, beliefs, and disagreements. Disputes in the workplace are natural, as employees have different backgrounds and perspectives. The reason behind conflicts can be due to employees...
AI skills crisis may lead to wasted investments and stifled innovation
A new research report from business analytics firm SAS stresses that urgent action is needed to tackle an artificial intelligence skills crisis that is already stifling US productivity and innovation. The firm’s latest report, How to Solve the Data Science Skills...
Innovation mandate: New study finds customer loyalty drops when brands don’t innovate
Brand innovation extends beyond C-suite strategy meetings—new research from headless commerce provider commercetools reveals that today’s consumers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the...
8 proven techniques for marketing your online business in 2022
Building an online store and succeeding with it can be a daunting task. However, marketing your online store can be even more daunting, especially if you don’t know the best marketing methods to use. But don’t worry, there are various proven techniques that can boost...
Top influencer marketing challenges: Negotiating, relevancy, agreeing on content top list
As the influencer marketing landscape evolves, what do marketers say are their biggest challenges when it comes to working with influencers? New research from AI social media analytics platform and influencer marketing transparency firm HypeAuditor uncovers the most...
Fast food brands still not delivering results in brand intimacy—which brands lead?
The fast food industry is moving slow when it comes to developing emotional connections with consumers. Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most...
New report: CX work is becoming more flexible and specialized in a bid to tackle ‘people paradox’
Newly released research from MIT Technology Review Insights, the custom publishing division of MIT Technology Review, explores how global organizations are reassessing their customer experience (CX) workforce and processes in the post-pandemic era. The firm’s new...
How to use survey experiments for better customer insights and scale conversions
Experimentation is what defines the winner from the losers in this ever-changing digital world. At the heart of these experiments is customer experience—and one of the best ways to mine these insights is through surveys. Doing so gives better business value to your...
Despite inflation, consumers are willing to pay more for sustainable products
Even though inflation is driving price hikes on everyday items, consumers are willing to pay more for sustainable products, according to a new report from software reviews and selection platform Capterra. Consumers who strongly agree that sustainable products are...
Advantages of pay-per-click advertising in 2022
Companies that rely on pay-per-click (PPC) advertising campaigns get charged fees whenever potential consumers click on their ads. That means that the company is only paying for those advertising efforts when they're generating some sort of results. The most popular...
Most companies are committed to net-zero, but few are ready to innovate necessary solutions
Two-thirds of companies say they are committed to climate and sustainability (C&S) initiatives in a new survey—in fact, more than half report that they are committed C&S innovators, ranking both innovation and C&S among their top three priorities—but the...