PR News Archive
5 comms tips to increase your real estate sales with technology
If you are a realtor, you know that making sales is the most important part of your job. Without sales, you won't get much of a paycheck, so you must do all you can to ensure you close as many deals as possible. Here are some ways that you can use technology to help...
New PR industry research finds the volume and variety of comms work is shifting
As the PR industry expands its utility and integrated capacities, the volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey. More than three-quarters of respondents (78 percent) say the...
4 new influencer marketing trends to watch in a changing Web world
Digital advertising has been flipped on its head. Apple’s changes to iOS14 have caused digital advertising prices to skyrocket across all major advertising platforms. CPM prices on Meta have jumped 61 percent YoY, causing performance marketing teams and agencies to...
3 methods that enhance the customer experience
No matter what products or services your company provides, it is important to give every customer a quality experience. While in some cases this is impossible, with a few proven practices your staff can please most customers most of the time. Friendly greetings,...
C-suite leaders taking entirely new approach to costs—what comms pros need to know
After more than three-quarters of companies (76 percent) cut costs to survive during the pandemic, 90 percent of C-suite execs say they must now take a whole new approach to costs in order to transform their businesses to respond to ongoing disruption while also...
How to align marketing and PR with your sales team
In business, your sales team is one of your most important assets. They represent your company to customers and are responsible for generating revenue. For this reason, your sales team must be aligned with your marketing and PR efforts. By aligning your departments,...
B2B marketers report rising budgets, challenges around lead gen, CX, and data privacy
New research from digital marketing firm Wpromote provides a snapshot of a critical moment for the industry, as the pandemic-driven rapid digital transformation crests, data privacy changes accelerate, and economic uncertainty starts to impact budgets. The firm’s...
PRGN celebrates its 30th anniversary: A Q&A with the founders
The Public Relations Global Network (PRGN) recently celebrated its 30th anniversary at its Spring Meeting held in Scottsdale, Arizona. Bulldog Reporter had an opportunity to speak with Anne Buchanan, Scott Hanson, and Ed Stevens, the three founding members of PRGN, as...
Crisis of relevance: Most companies are struggling to be relevant to their customers
New research from professional services firm Accenture reveals that the vast majority (88 percent) of executives believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance. “External...
Tips for establishing brand longevity in a modern landscape
Brand longevity isn’t new—in fact, this measurement of cultural relevance and ongoing consumer engagement is on the rise as brands continue to look for a way to quantify long-term success. But this concept is more important than ever, especially as consumer behaviors...
New study reveals three-quarters of organizations have data quality issues
Data-quality open-source platform Great Expectations recently announced the results of a survey highlighting top pain points and consequences of poor data quality within organizations. Insights from 500 data practitioners (engineers, analysts, and scientists) reveal...
Trustworthiness and transparency—not price—drive over half of first-time purchases
Heading into back-to-school and holiday shopping seasons, a great customer experience means transparency across channels. Consumers will engage with new brands across all channels, including online, in-store and on social media platforms, as long as the content is...