In the world of public relations and branding, a single misstep can lead to a number of legal repercussions, which could, in effect, badly tarnish a brand’s carefully built reputation. And with businesses increasingly relying on digital campaigns and social media...
The modern market demands a trustworthy company reputation as an essential foundation for lasting business success. Company reputation affects growth and trust and profitability regardless of startup or enterprise status. Online company reputation management has...
The competition to hire the best people is tougher than ever in 2025. Companies aren't just trying to offer better salaries, they're also working hard to shape how people see them as employers. A strong employer brand can make a big difference. According to LinkedIn,...
Launching a brand in a market that hasn’t fully matured can feel like navigating a ship in fog. But done right, it also presents one of the most significant opportunities for lasting influence and leadership in your space. This guide will walk you through the process...
Public perception can make or break an emerging technology. The most groundbreaking innovations often arrive with skepticism, fear, and misunderstanding. Artificial intelligence, blockchain, and the Internet of Things have all faced public scrutiny before gaining...
Lawyers and PR professionals: allies or adversaries? Many assume the answer to this question is tricky, but it shouldn’t be. Along with lawyers, PR is a key element of a law firm. Both have specific responsibilities that help the firm function effectively. However,...
Fragrance creation has remained largely unchanged for centuries. In most cases, each step of the labor-intensive process to create a fragrance is still done manually. Chanel No. 5, Tabac Blond, and even Glossier’s cult fragrance You, were all developed by master...
In the digital age, every piece of news is readily available to us. Good or bad, the news and stories of brands, occasions, and people are gathered in online news hubs and on social media. In this open environment, holding on to a good reputation for your brand is an...
Sustainability has become more than a corporate buzzword, it’s now a business imperative. Consumers are no longer satisfied with vague promises or half-hearted gestures toward environmental or social responsibility. They want proof. They want transparency. And above...
On Sept. 8, 2023, this website published an article I wrote titled, “The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines.” The essay detailed my correspondence with American Airlines after I wrote AA about a...
Algorithms are no longer confined to the backrooms of engineering teams or the fine print of tech vendor contracts. They now sit at the heart of corporate reputation. Whether it's how a company appears in search results, how content is ranked on social media, or how...
In the highly competitive restaurant industry, success isn't just about serving delicious food—it’s about getting the word out effectively. Public relations and marketing play a crucial role in shaping a restaurant's brand identity, attracting customers, and ensuring...