For many consumer packaged goods brands, the sale has traditionally been viewed as the finish line. Once a consumer purchases the product, the transaction is complete, and marketing efforts shift toward driving the next sale. That approach no longer reflects how...

Patient loyalty has become one of the most valuable yet challenging goals in modern healthcare marketing. In an era where consumers can research providers instantly, compare services online, and switch between options with minimal friction, loyalty can no longer be...

The rise of AI has created much concern and enthusiasm among PR professionals and in-house management.  Some creatives have rushed to use the latest generative AI tools for research, content creation and planning. Results have improved rapidly over each generation of...

It's no secret that one of the most difficult assignments that a sports marketing publicists has is gaining positive earned media for a brand's promotion in broad range consumer publications. Virtually all  brand promotion stories end up in trade publications. That’s...

Brand reputation is the story people tell about you when you're not in the room. It's built on what customers experience and what employees share. Even what the public sees across headlines and social feeds.  One post can now define a narrative. Reputation has become...

Planning PR for an awareness week can feel like a sprint, and it’s easy to realize too late that your message isn’t connecting or your content isn’t truly accessible. It happens to a lot of teams. These campaigns move quickly, and accessibility often gets pushed aside...

Budget discussions for 2026 are already filling calendars. Leadership teams are aligning digital roadmaps, approving investment themes, and deciding which initiatives move from strategy decks into execution. In many enterprises, mobile is no longer debated as an...

For the last decade, the digital marketing playbook for trust has been static. A clean website, a secure checkout padlock, and maybe a few customer logos at the bottom of the page. That was enough to get the benefit of the doubt. But now, we have reached a point where...

Brands are exposed on social media, where they are prone to judgment and perceptions of almost every move.  A pricing revision sparks debate over fairness, while a public statement by the CEO may draw the LinkedIn community either flak or appreciation.  The first step...

Every minute, hundreds of hours of video hit YouTube. TikTok, Instagram, newsletters, podcasts, streaming platforms, each one pushing more material into the same finite day.  The supply of content has exploded. Our time hasn’t. You see the impact in the numbers....

The Olympics have a way of revealing how things actually work. For athletes, that means years of preparation distilled into a single performance. For marketers, it’s something different: a chance to see how brands operate when attention is global, fragmented and...

For years, companies treated public relations as a supporting marketing function. It helped announce product launches, respond to crises, and occasionally secure media coverage. Growth strategies, on the other hand, were usually owned by marketing teams focused on...