Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
In this age of cancel culture, brands should be decidedly apolitical

In this age of cancel culture, brands should be decidedly apolitical

In this day and age, many organizations are feeling the pressure to pick a side on a number of politically-charged issues. However, PR pros should caution their clients to take a step back and consider the consequences.  Every day, it seems that someone is reiterating...

Once upon a time… how to make your storytelling impactful

Once upon a time… how to make your storytelling impactful

Think about some of the things you will fondly remember forever. Chances are there were stories connected with them that touched your heart. Astute nonprofits recognized the power of storytelling way before corporations and have been leveraging that to secure large...

5 solid tips for promoting a podcast through Instagram

5 solid tips for promoting a podcast through Instagram

If you’re a business owner using podcasts and videos in your content marketing strategy, you should be using Instagram to promote your show. When it comes to a return on investment and online engagement, Instagram is one of the best social media platforms available...

Ready, set, crisis! Getting everyone on the team ready

Ready, set, crisis! Getting everyone on the team ready

Everyone is talking about risk management and how the lack of being prepared can adversely negate the best marketing efforts if the right plans are not in place—but besides the plan, the right people are also important. When considering situations that could shut a...

5 insider tips for boosting your Instagram engagement

5 insider tips for boosting your Instagram engagement

Instagram remains one of the best places to market your brand online, gain a loyal following, and build an invaluable community that supports your business. Engagement slumps, however, are inevitable. Here are some essential steps to taking your Instagram engagement...

Seven PR nightmares you’ll never believe happened

Seven PR nightmares you’ll never believe happened

Public relations is supposed to be a means of managing the spread of information between an organization or an individual and the public. The goal is, more or less, to make the client look good in the public’s eyes. Sometimes, this doesn’t go according to plan. Here...

Twitter on the hunt for a “Master in the Art of Twitter”

Twitter on the hunt for a “Master in the Art of Twitter”

A most frequent challenge launched at Twitter’s upper management is that those in the boardroom fundamentally misunderstand the platform, what the platform does best, and the myriad ways it fails its users on a daily basis. This can best be expressed in the approach...

Social media promotions—how to maximize results for strong ROI

Social media promotions—how to maximize results for strong ROI

Back in our college days, many of us went through the rush process of joining a sorority or a fraternity. Most of these panhellenic organizations on campuses across the country involve the payment of dues each semester. Because of this concept, some who do not favor...

Why knowing each social platform’s audience matters

Why knowing each social platform’s audience matters

Social media was created to connect people. In a world that’s quickly growing more distant and isolated, people crave connection to others—even if it’s behind a computer screen. Because of this, and because social media is so convenient, brands have capitalized on the...