Brand longevity isn’t new—in fact, this measurement of cultural relevance and ongoing consumer engagement is on the rise as brands continue to look for a way to quantify long-term success. But this concept is more important than ever, especially as consumer behaviors...
If you’re bringing an app to market, you know how important positive reviews are as social proof. In any sector, online reviews are increasingly important, with nearly 70 percent of consumers turning to Google to do research on reviews before making a purchase....
Global sustainability is a high priority for nearly 60 percent of American consumers. People are more interested in eco-friendly products and practices, and big and small businesses alike have noticed. With that in mind, it could be good for your business to center a...
Brand assets, such as fonts or color schemes, are parts of your brand that separate your business from another. At least, that’s what they should do. If you don’t have a brand identity or you don’t have a way to create your assets quickly, you won’t be able to stay...
Looking for ways to strengthen your brand’s reputation in the world? Consider video marketing. Consumers are more easily influenced by video than any other marketing method. In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced...
One of the most important steps of starting a business is creating a unique brand name. With a good name, a business can grow more than a business with a bad name, which can obstruct success. Entrepreneurs often think that they know what it takes to create a unique...
Maintaining positive public relations is a vital part of running a successful business. Part of this comes down to excellent branding and relationships with consumers. The business-customer relationship has changed throughout the decades due to a multitude of factors...
Every business should have a strong and recognizable logo. Not only can it help your company strive towards success in the future, but it can also help you significantly grow your customer base, increasing your profitability. Today, we will be discussing why a...
With the issue of consumer privacy remaining a key brand and business challenge, new research from consumer data management firm mePrism offers a new picture of an American population aware that its personal data is being sold for profit, but confused about what is...
“Experience” in brand marketing is tantamount to “location” in real estate—it’s the three most important words. According to new research released by Zendesk, in partnership with Enterprise Strategy Group (ESG), companies that have continued to invest in their...
Public relations once was restricted to managing communication between an organization and its audience. Fast forward to today, where PR is one of the most dynamic tactics in the digital marketing landscape. Digital PR has emerged as a reliable tool to build and...
The business world has changed a lot since COVID-19 swept around the globe. Aside from enforcing social distancing and other health measures, businesses have had to change how they do things to minimize the impact of the pandemic on their customers and workforce....