For decades, a successful PR strategy has centred on understanding people. Communications teams have carefully shaped messages for journalists, customers, investors, employees and other stakeholders, recognising that each audience influences how a brand is perceived....
Every day, journalists receive a constant stream of press releases, company updates, product announcements, and opinion pieces. At the same time, brands are producing more content than ever, hoping that greater output will translate into greater visibility. While this...
Artificial intelligence has fundamentally changed the way brands create content. Press releases, media pitches, blog posts, executive bylines, and social media updates that once required days of planning can now be drafted in minutes. This accessibility has made it...
Press coverage that people receive for free reminds me of how they need to work to get a table at a crowded restaurant without making any reservations. Everybody desires it, but most people lack the knowledge to create it in reality. The good news? Earned media is...
Many communications professionals assume that if a pitch is clear, personalized, and professionally written, it has a strong chance of earning a response. In reality, some of the most carefully prepared emails never receive a reply. While writing quality certainly...
Key Takeaways Your host shapes speed, security, uptime, and scalability, all of which affect reader retention and SEO. It is not a detail to settle later. Shared hosting offers an affordable start but has limits, while managed WordPress hosting provides maintenance...
In the fall of last year, a client released a thought leadership byline in a large trade publication. Two days later, a reporter advised that three paragraphs had been copied nearly verbatim from a competitor's blog post from six months ago. The byline was disabled....
For much of the past two years, conversations about AI-generated content revolved around a single question: Can you tell whether something was written by AI? That question shaped how publishers, communications teams, agencies, universities, and businesses approached...
Media outreach has never been more accessible. AI can draft pitches in seconds, media databases provide instant access to thousands of journalist contacts, and automation platforms allow communication teams to distribute stories at an unprecedented scale. On the...
For years, communicators operated under a simple assumption: more visibility creates more influence. That logic shaped an entire communications model. Brands invested in higher publishing volume, polished messaging, influencer programs and search-optimized content...
Struggling to grab attention with your marketing or PR content? Spot illustrations can make your message clearer and more engaging. This post will show you how these visuals simplify ideas, boost brand identity, and improve reader connection. Keep reading to discover...
The press release format still exists for one reason: journalists need something they can use quickly without having to fix it. That’s it. Not storytelling. Not brand voice. Not a clever narrative arc. Speed and usability win. Every time. In 2026, the gap between a...